The award honours the top products and services trusted by parents during one of life’s most transformative journeys — from pregnancy to postpartum and beyond.
This year’s award celebrates the innovation, trust, and practicality that real parents rely on. From baby monitors to maternity skincare, eco-friendly feeding gear to travel systems, each category reflects the most valued products used by first-time mums in the UK.
“These awards aren’t just about popularity; they’re about trust, reassurance, and real-world value. I’m so proud that First Time Mums UK has become a platform where parents lift each other up by sharing what works. To every brand recognised today: thank you for listening, innovating, and putting parents first. And to the mums who voted — your voice is powerful, and it’s helping shape a better, more supported start for families across the UK.”
Meet the 2025 Category Winners
- Best New Parent Product & Service: Night Nannies – leading the way in newborn sleep support and overnight care.
- Best Baby Monitor: Hubble SkyVision AI Pro – loved for its smart tracking and HD clarity.
- Best Technology Product: CHILLAXBABY DM688 Giraffe Monitor – portable, playful, and packed with smart features.
- Best Health & Wellbeing Product: The Mum-to-be Bundle by Neal’s Yard Remedies – offering natural comfort throughout pregnancy.
- Best Pregnancy & Birth Service: The Wellness Roadmap Program – a personalised, expert-led journey.
- Best Steriliser: Milton Sterilising Starter Kit – trusted for generations.
- Best Swaddle & Sleeping Bag: Swaddle Up™ by Love to Dream – a revolution in newborn sleep comfort.
- Best Game-Changer Product: BabyBjörn Baby Carrier Mini – freedom and closeness in one.
- Best Teether: Sophie la Girafe® – the iconic, natural teether loved worldwide.
- Best Preloved/Rental Service: Holleo – maternity and nursing wear that’s stylish and sustainable.
- Best Baby Shower Gift: Little Paws Big Memories Keepsake Book – preserving memories with creativity.
- Best Baby Carrier: BabyBjörn Baby Carrier Mini – also named the top parenting game-changer.
- Best Weaning & Feeding Product: Nuby RapidCool Flask – cools formula fast, anywhere.
- Best Sustainable Product: Bubba Bear Bamboo Weaning Set – feeding made eco-friendly.
- Best Breastfeeding Top: Mama’s Little Secret – Moli – fashion-forward, function-first.
- Best Family Travel Product: (Tie) Alpine Muffy Baby & JetKids™ BedBox – essentials for safe, stress-free travel.
- Innovation of the Year: Rockit Rocker Rechargeable – bringing motion to naps with zero hands needed.
- Best Premium Travel System: iCandy Peach 7 + Maxi-Cosi Bundle – performance and luxury combined.
- Best Cot/Cot Bed: Viculii Waffi Space Saver Cot – perfect for smaller spaces.
- Best Baby Bottle: MAM UK Bottles – anti-colic and self-sterilising.
- Best Children’s Clothing: Curds and Whey – Sausage Dog Zippy – adorable, practical babywear.
- Best Nipple Cream: Lansinoh HPA Lanolin – gentle, effective relief for breastfeeding mums.
- Best Baby Skincare: Childs Farm Baby Regime Bundle – sensitive-skin approved.
- Best Nappy Cream: Sudocrem Antiseptic Cream – a trusted nursery essential.
- Best Pregnancy Skincare: Spritz for Bits by My Expert Midwife – cooling comfort after birth.
Why This Award Matters
From luxury travel systems to budget-friendly essentials, these awards reflect what actually works in the lives of everyday families.
For the Full List of All Winners and Finalists
🔗 https://www.firsttimemumsuk.co.uk/post/first-time-mums-choice-award-2025-winners-finalists
ENDS