BERLIN, GERMANY. 15 January 2024 – Finsu, an emerging sustainable shopping platform, has sold its online aggregator business to an entity controlled by serial tech entrepreneur Dr. Sven Lachhein.
Dr Lachhein has previously built and led several tech companies, raising millions in venture capital.
The strategic move aims to facilitate faster scale for Finsu’s innovative approach to sustainability in ecommerce and marks a significant boost to Dr. Lachhein’s Berlin-based venture builder ambitions.
Founded in 2021 by Frederik Muelke and Dr. Julius Simon, with Ric Rodriguez joining as third co-founder a year later, Finsu’s custom-built tech has made early strides in connecting consumers with leading sustainable brands online.
“I am immensely proud of what the team have achieved in such a short time,” said Frederik Muelke, CEO. “Finsu’s strong traction to date shows the enormous promise in removing access barriers to verifiably eco-conscious brands, and Sven and his team are well positioned to help accelerate Finsu’s positive impact by bringing the vision to an even broader audience. Seeing their level of confidence in what we have built has been tremendously rewarding.”
Finsu has shown many early signs of success, including dozens of partnerships with leading sustainable brands, consistently steep sales and user growth as well as two rounds of financing from several expert investors.
Dr. Sven Lachhein also commented, “We are very excited to guide Finsu through its next chapter. The founding team have laid a powerful foundation, and we have high conviction in the potential of their tech, market fit and established networks. We will work hard to deliver positive impact at scale, accelerating the existing growth in a meaningful way.”
As part of the deal, the founders will continue to be involved in the new business as strategic advisors. “I think their deep expertise in the space and experience as effective operators will be important as we navigate this exciting new growth phase for Finsu,” said Dr Lachhein. With Finsu shareholder approval and buy side legal support from Markus Presch, the sale has now completed.