“People don’t want stock photos anymore,” said Michael for Tradesmart Driveways & Landscaping. “They want to see real homes, real workmanship, and real results — especially from companies working in their area.”
Instead of relying on generic before-and-after images, Tradesmart’s new campaign will feature short professional videos of completed driveways and landscaping projects, filmed at customers’ properties with their consent.
Homeowners selected for the campaign will receive:
- Professional driveway or landscaping installation
- High-quality video and photography of the finished work
- The opportunity to receive referral fees from nearby homeowners who enquire
- A 35% reduction on the original quoted price
Supporting Local Homes — Not Just Selling to Them
The company believes the campaign benefits both sides: homeowners receive high-quality work at a significant saving, while Tradesmart builds a portfolio that accurately represents its work across Derby neighbourhoods.
“Every property is different,” Michael added. “By featuring local homes, we’re showing what’s actually achievable — not just perfect conditions.”
Based in Derby, Tradesmart Driveways & Landscaping provides a full range of services including:
- Driveways
- Patios
- Landscaping
- Groundworks and exterior improvements
ENDS