LONDON, UK. March 30th, 2026 – Carplus has announced that Marshmallow has joined its panel of lenders, bringing new options for people who have recently moved to the UK and are looking to access car finance.
Marshmallow is a UK-based financial technology company founded in 2017. Originally known for disrupting the car insurance market for people new to the UK — by factoring in overseas driving history rather than defaulting to no-record pricing — the company has since expanded into lending, applying the same data-driven, internationally-aware approach to credit decisions.
By adding Marshmallow to its lender panel, Carplus is now better equipped to serve customers whose UK credit file may not reflect their true financial profile. For those customers, this means a meaningfully better chance of securing the finance they need to get on the road.
Roman Danaev, Founder of Carplus said: “Marshmallow has already changed how insurance works for this group, and we’re proud to be working with them to do the same for car finance. Their mission is now ours too: making car finance accessible for people who have recently moved to the UK. This partnership marks another step in our journey to help more customers across the UK get on the road.”
The partnership forms part of Carplus’s broader strategy to expand access across a wider range of customer circumstances. As the UK’s population continues to grow through work, study and family migration, demand for flexible and fairly assessed financial products is increasing. Carplus and Marshmallow are both committed to ensuring that length of UK residency is not a barrier to financial inclusion.
ENDS