BOREHAMWOOD, UK. January 14th, 2026 – Carplus, a UK car finance broker, has announced the appointment of Gemma Beckett as Operations Director. The appointment supports the company’s expansion plans as it scales operations and enhances service delivery across the UK.
Gemma Beckett brings more than 8 years of motor finance industry experience to the role, having most recently served as Head of Sales and Operations at CarFinance 247, one of the UK’s largest online car finance platforms. During her tenure, she managed operational teams and oversaw critical business functions across the organisation.
In her new role at Carplus, Gemma Beckett will oversee all operational functions across the business. This includes managing customer service processes, strengthening relationships with the company’s large network of lenders, and optimising internal systems. She will also implement new technologies and processes to improve the customer experience whilst supporting expansion plans.
Gemma Beckett said: “The next chapter has begun as I step into the role of Operations Director for Carplus.
“I’m excited to be part of a growing, ambitious business and to work alongside the talented team at CarPlus. I’m passionate about driving operational excellence, supporting continued growth, and helping CarPlus reach its full potential.
“I’m looking forward to contributing my experience, working collaboratively across the business, and playing a key role in the next phase of CarPlus’ journey. Thank you to the team for the warm welcome, I’m excited for what’s ahead.”
As customer demand grows and the car finance market becomes more competitive, experienced operational leadership is essential for maintaining service quality whilst scaling the business.
“We are delighted to welcome Gemma to Carplus at a pivotal stage in our growth,” said Roman Danaev, CEO and Founder of Carplus.
“Gemma brings a rare combination of deep operational expertise and hands-on leadership experience from one of the UK’s leading online car finance platforms. As we continue to scale, strengthening our operational foundations is critical. Gemma’s appointment ensures we can maintain high service standards, enhance efficiency, and build the infrastructure required for sustainable, long-term growth while continuing to put customers at the centre of everything we do.”
The appointment comes as Carplus prepares for its next phase of expansion. The company is investing in technology that simplifies the finance process, expanding its electric vehicle finance offerings to support the UK’s transition to greener transport, and developing new partnerships.
For Carplus, bringing in senior leadership with Gemma Beckett’s credentials provides the operational expertise needed to handle the complexities of scaling a finance brokerage – from regulatory compliance and lender relationship management to customer service and team development.
The company expects that Gemma Beckett’s leadership will help achieve three objectives: improve efficiency in processing customer applications, enhance the customer experience through better systems, and build the infrastructure needed for sustainable growth.
ENDS