LONDON, UK. March 13th, 2026 – BenShot LLC, the US-based creator of embedded glassware, today announced a strategic manufacturing partnership with Innit Store Ltd of the United Kingdom. Under the agreement, Innit Store becomes the official UK and European manufacturer and distributor of BenShot’s best-selling embedded glassware designs, bringing handcrafted, limited-run giftware to retail channels across the region, including online marketplaces like Amazon, Etsy and Shopify.
The collaboration pairs BenShot’s signature patent protected designs — premium glassware with embedded elements that combine art and function — with Innit Store’s artisanal production capabilities and local market expertise. Products manufactured by Innit Store will include BenShot’s most popular items adapted for the UK and European markets, ensuring faster delivery times, lower shipping costs, and reduced environmental impact from transatlantic logistics.
“Innit Store shares our commitment to quality, craft, and sustainable practices,” said Ben Wolfgram, Founder and CEO of BenShot LLC. “This partnership allows us to expand availability of our core designs across the UK and Europe while keeping production close to customers and supporting local craftsmanship.”
Innit Store will handcraft BenShot designs at its UK facility, maintaining strict quality controls to preserve the unique aesthetics and durability that made the originals best sellers. The move also gives InnitStore the exclusive right to manufacture and sell across the UK and Europe, positioning the company to serve gift retailers, boutique stores, and online marketplaces with regionally produced stock.
“This agreement represents a major step for Innit Store,” said Ruth Winchester, Head of Operations at Innit Store Ltd. “We’re excited to bring BenShot’s iconic pieces to our customers, handcrafted here in the UK. Our skilled glassworkers will honour the original designs while meeting local demand more efficiently, providing retailers and consumers with high-quality giftware made closer to home.”
Innit Store Ltd now has the rights to design, create, and protect BenShot’s handcrafted glassware designs across the United Kingdom and European markets. The agreement strengthens both companies’ ability to protect registered design patents and to push back against infringement and low-quality copies
This partnership brings together two companies who value hands-on work, quality materials, and designs that tell a story,” said Olly O’Brien, founder of Innit Store Ltd. “Our customers want authenticity and products that feel personal. InnitStore is now a growing branch of the BenShot global network, we are proud to uphold the design integrity and to offer genuine BenShot designed pieces that are handcrafted here in the UK.
The collaboration is as much about protecting design as it is about preserving craft. BenShot’s distinctive glassware combines artisanal techniques with many creative options, and the new licensing agreement ensures that customers in the UK and Europe will receive authentic products backed by the original designers and makers.
ENDS