SWINDON, UK. December 12th, 2025 – Victoria Hargrave, founder of The Tanning Room and Beau Bronzage, has announced the launch of Prep & Prolong, a new natural body wash designed to support healthier, longer-lasting tanning results.
The product officially launches on Friday 12th December across all Tanning Room locations, marking an exciting next step for the Beau Bronzage brand.
Prep & Prolong has been formulated to solve a problem Victoria has seen for years within the tanning industry – high-street body washes filled with perfumes, soaps and chemicals that strip tans and dry out the skin. Her new formula is 94% natural origin, soap-free, and both pH and microbiome balanced. Created to gently cleanse the skin while helping tans develop evenly, clients are able to achieve up to 14 days of wear with proper prep.
Victoria’s commitment to natural ingredients and UK manufacturing has been central to Beau Bronzage since the brand launched. Prep & Prolong joins her existing range of tan accelerators and self-tan products, and will be available not only in The Tanning Room salons but also to salons nationwide as Victoria moves to expand her professional stockist network in 2026.
Beau Bronzage itself was born in an unlikely moment. Coming out of lockdown, Victoria found herself unable to source a spray tan product she truly trusted and decided to create her own. That same proactive instinct is what led her into business back in 2013 when, after her mother survived kidney cancer, a spontaneous trip to the local tanning salon in preparation for a family holiday revealed a gap in the market. weeks later, she opened her first salon in Witney.
Since then, Victoria has grown her business into a multi-award-winning brand with salons across Oxfordshire, Wiltshire and Gloucestershire. The Tanning Room now operates in Witney, Carterton, Swindon, Cirencester and West Swindon. Earlier this year she made the strategic decision to close her Stroud salon due to economic climate, rising costs and reduced footfall, a move that proved beneficial when redistributing equipment across locations resulting in one Swindon salon increasing revenue by 60% in its first month.
Alongside running multiple businesses, Victoria recently completed her MBA at Hult University, graduating at Royal Festival Hall in August 2025. Having left school without qualifications, the achievement marks a personal milestone as much as a professional one.
“Prep & Prolong is something I’ve wanted to bring to the market for a long time,” said Victoria. “So many people don’t realise their body wash is the reason their tan fades quickly or goes patchy. This formula is simple, natural and kind to the skin and it genuinely makes a difference. When you prep properly, your tan should last so much longer.”
“I’m passionate about keeping my products UK-manufactured. A lot of salon brands are produced abroad and spend months on shelves before they even reach customers. I want Beau Bronzage to offer something fresher, cleaner, and more reliable for both clients and professionals.”
Prep & Prolong is available now across all Tanning Room salons, Amazon, and TikTok shop with further Beau Bronzage product developments planned for 2026.
ENDS