LONDON, UK. October 8th, 2025 – UK web design and digital marketing agency, Art Division has announced the launch of Amplify, a new AI-powered marketing platform for estate and letting agents in the UK. The platform allows agencies to generate SEO-focused blog content, social media posts, and branded newsletters in seconds, aiming to reduce the time and costs with content creation.
Amplify is an integrated platform which automates marketing content. Built exclusively for estate and letting agents with a website designed and developed by Art Division, Amplify functions as a ‘bolt-on’ product in addition to the company’s existing website packages.
It integrates directly into the agent’s website, making it possible to manage blog content, social media posts, and email newsletters – all in one place.
“We created Amplify to solve three common challenges our clients face: lack of time, lack of content, and lack of consistency,” said Nelly Berova, Managing Director of Art Division. “This plan combines smart automation and AI technology to reduce what used to take hours each week into just a few minutes of your time each month – while still delivering a strong, consistent marketing presence.”
Key features of the new Amplify product include:
AI-powered blog creation. Agents can create SEO-friendly blog posts on any property topic in 60 seconds or less at a length of around 1000 words using Amplify. They can select from a range of personas, from sellers and landlords to tenants and buyers, with unique parameters ensuring each article is tailored to their needs.
Agents can also generate sales and lettings market updates for their chosen area, quickly highlighting any recent market changes, trends or significant stats. These blogs are directly pushed into a post draft in the WordPress CMS, with an SEO-focused title, URL and meta description – making it quick and easy to publish immediately.
Amplify also allows agents to search for and select images from a range of free image libraries, and then automatically resizes, compresses and adds alt tags to them according to the website’s requirements.
Social media post automation. When a new blog post, property listing, testimonial or a five-star Google review is added to the website, Amplify automatically generates and pushes a social post across the agent’s connected channels in a format which suits their persona and branding. A typical social media post may take 10 minutes to craft, Amplify makes it almost instantaneous.
Branded e-newsletters. Amplify also automates newsletter creation, collating the most recent blogs, property listings and 4/5-star reviews into a professionally branded, carefully structured email. This tool automatically sends the newsletter to the agent’s contact list each month, with new contacts who enquire on the website added automatically to the list.
Agents can even provide additional contacts manually, whom they may have acquired elsewhere. This task can typically take 1 hour or more while content is collated manually, but using Amplify’s newsletter automation software, this is done instantly behind the scenes.
Amplify has several advantages over standard AI chatbots. It saves time because it is directly plugged into the agent’s WordPress CMS, able to generate blog posts and instantly detect changes like new reviews or properties being added with 100% accuracy. This saves more time than an AI model; it detects web updates with far greater accuracy, has full access to the agent’s contact database, and is easy to modify because it sits within the existing web structure.
In addition, Art Division have devised a specialist prompt structure ‘under the hood’ to ensure that the language, tone, topics, data and direction of all AI blog posts are suited to estate agents specifically.
“Many agents know they need to be consistent online, but they simply don’t have the time or resources to do it all. Amplify lifts that burden. It’s cost-effective, incredibly efficient, and designed with the property market in mind.” – Nelly Berova, managing director.
The Amplify plan is currently available at an introductory price of £265 per month. This offer is open to the first 10 agents who sign up, with existing clients able to upgrade at this rate until the end of the year – agents can make enquiries here.
ENDS