London, UK. June 4th 2025 – Creative agency Growthcurve and fintech disruptor ANNA Money have launched a bold new anti-corporate content series that throws out the rulebook on business interviews.
‘No Comment’, swaps inspirational quotes and choreographed success stories for humour, as guests are questioned over pints, often caught off-guard while facing past receipts, awkward truths and a lie detector.
Airing weekly on ANNA Money’s YouTube channel, No Comment is hosted by TikTok star Elliott Cass (@elliottjcass).
Designed for a Gen Z and millennial audience, the series responds to declining interest in traditional, long-form founder interviews. According to a 2023 study by Growthcurve:
- 56% of viewers stop watching branded videos within the first minute
- The average YouTube watch time per video is just 2.5 minutes
- TikTok’s average video view duration is between 15–30 seconds
No Comment bridges this gap. offering bite-sized viral moments as well as full episodes, tailored to modern viewing habits.
The first two episodes are now live:
- Episode 1: A beautician discusses lip filler culture, including treatments for teenagers
- Episode 2: A pub landlord reveals what really happens behind the bar
In an upcoming episode, a fitness founder shares insights on burnout and body image, while a plumber flips the interrogation on the host.
The show has been compared to Chicken Shop Date for its unscripted humour, Hot Ones for its pressure-cooker format, and Diary of a CEO without the uninterrupted monologues.
“So much of the video interview content online focuses on founders of multimillion pound venture funded companies, but there are millions of small business owners up and down our country who have amazing stories to tell. ‘No Comment’ is about getting to know the everyday people behind the businesses we all use everyday, learning how they started up and having a huge old laugh along the way” said Ghazal Jangani, Head of Production at Growthcurve.
About ANNA Money
ANNA (Absolutely No Nonsense Admin) Money is a business current account and financial admin app designed for small businesses, freelancers, and side hustlers. It offers instant invoicing, expense tracking, and round-the-clock customer support — with no branches, suits, or corporate jargon. https://anna.money
About Growthcurve
Growthcurve is a creative growth agency combining data-driven marketing with cultural storytelling. From bold ad campaigns to viral content formats, Growthcurve works with disruptive brands to cut through the noise and create meaningful attention. https://growthcurve.co
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