Glasgow, Scotland. April 8th, 2026 – Over half of UK professional services firms fail to speak directly to their audiences and now Soba:IQ, a new free online tool from Soba: Private Label, helps marketers understand why.
The tool, created by the Glasgow based market positioning researcher analyses a firm’s homepage across five key criteria: clarity, audience definition, competitive differentiation, supporting evidence, and buyer conviction, to deliver an instant, actionable score with recommendations to improve.
“In 2025, we definitively proved that professional services firms in the UK are all essentially interchangeable. to the point where no one would even notice.” Said Storm Mackay, managing director of Soba: Private Label.
“Soba:IQ now puts the power in the hands of heads of marketing, chief marketing officers and senior executives to learn what’s wrong and change it themselves.”
The launch builds on Soba’s 2025 B2B Echo Chamber Report, which analysed 1,007 UK professional services firms and found that 38% rely on generic words like “business,” “legal,” or “services” in their homepage headlines, while 55% fail to address the reader directly.
Accountants, bookkeepers, and tax consultants were particularly affected, with 64% neglecting to speak to their audience in top-line messaging.
The tool provides a visual dashboard that clearly shows homepage performance across each criterion, and offers practical, easy-to-implement recommendations for improvement.
Users enter their website URL and basic financial data, such as average deal value and revenue, and immediately receive a positioning score out of five. No email, account, or payment required.
A limited number of users who complete an assessment will also have the option to book a discounted follow-up consultation using the code “areyouasadist”, reflecting Soba: Private Label’s theme of questioning whether firms are effectively tolerating being outperformed by competitors.
“It’s often said that SMEs are the backbone of the UK economy,” Storm added, “but what we’re seeing with Soba:IQ is a country made up of tepid lifestyle businesses. Firms need to know where they stand on positioning, not six months from now, not after an expensive agency engagement, but today. This tool exists so they can.”
Soba:IQ is available from April 8, 2026, at SobaIQ.com, free for all UK-based professional services firms.
ENDS