Holiday Press Release Ideas for the Hospitality Industry to Increase Visibility and Drive Seasonal Bookings
The festive holiday season is one of the most important times of the year for the hospitality industry, from hotels and restaurants to resorts, spas, and event venues. With guests eager to celebrate, travel, and indulge, the festive season offers the perfect opportunity to boost brand awareness, increase visibility, and build customer excitement.
One powerful digital PR solution you should utilise is a well-crafted press release. Whether launching a seasonal event or unveiling a winter-themed menu, here’s a list of holiday newsworthy ideas hospitality businesses can turn into timely press releases this festive season.
1. Festive Events & Experiences
If you’re hosting a holiday event, such as a tree lighting ceremony, Christmas markets, New Year’s Eve galas, or even Santa brunches, it’s a great reason to send out a press release. Highlight the unique aspects of the event and include dates, ticket information, and any special guests or performances.
Headline Example:
- Celebrate the Season: [Hotel Name] Hosts Annual Holiday Market with Live Music and Artisan Gifts
- Magical Moments Await: [Venue Name] Launches Winter Wonderland Experience for Families
- Ring in the Holidays at [Resort Name] with Christmas Concert Series and Tree Lighting Ceremony
2. Holiday Menu or Seasonal Specials
If you run a restaurant or hotel, you will most likely have created special holiday menus, cocktail pairings, or themed dining experiences. Sending out a press release about what to expect. This is an excellent opportunity to showcase your culinary creativity and attract festive diners.
Headline Example:
- [Restaurant Name] Unveils Limited-Time Holiday Menu Featuring Chef-Inspired Festive Flavours
- Seasonal Dining at Its Best: [Hotel/Restaurant] Launches Christmas Eve and New Year’s Menus
- Savour the Holidays: [Venue Name] Introduces 5-Course Festive Feast and Signature Holiday Cocktails
3. Holiday Packages & Promotions
The festive season is the perfect time to promote special lodging deals and holiday-themed experiences. Whether it’s a cosy “Christmas at the Inn”, a luxurious New Year’s Eve getaway, or a Stay & Shop weekend package, these offerings can make your property stand out in a crowded market.
In your press release, highlight the unique perks that make your package irresistible. For example, festive decor, complimentary breakfast, spa credits, late check-outs, or exclusive access to local holiday events. The more tailored and timely the experience, the more likely it is to grab attention from media outlets and guests.
Headline Example:
- Escape for the Holidays: [Hotel/Resort Name] Offers Exclusive Christmas Staycation Package
- Celebrate & Save: [Brand Name] Announces Festive Holiday Offers and New Year Getaway Deals
- Book Your Winter Retreat: [Hospitality Business] Launches Holiday Romance & Relaxation Packages
4. Charitable & Community Campaigns
The holiday season is the perfect time to highlight your hospitality business’s commitment to charitable giving. Whether donating meals, partnering with a local charity, or hosting a charity event, these initiatives support your community and showcase your brand values. Use your press release to tell the story behind your efforts, highlight any local partnerships, and encourage guests, locals, and media to get involved. Genuine goodwill resonates strongly during the festive season and builds lasting brand loyalty.
Headline Example:
- Spreading Cheer: [Hotel/Restaurant Name] Hosts Holiday Toy Drive in Support of Local Families
- Giving Back This Season: [Brand Name] Donates Meals and Gifts Through Holiday Charity Campaign
- Hospitality with Heart: [Business Name] Partners with Nonprofit for Festive Fundraiser and Volunteer Day
5. Winter Wellness
If your business includes wellness services, we know the holidays can be stressful. Therefore, they are also the perfect time to promote any holiday-themed packages or mindfulness retreats, or to start thinking about the post-holiday period and promote New Year detox programs.
A well-timed press release in late December or early January can position your property as the go-to destination for wellness and self-care during the hectic festive season.
Headline Example:
- Re-charge This Winter: [Spa/Resort] Offers Holiday Wellness Retreats and New Year Detox Packages
- Mindful Holidays: [Hospitality Brand] Launches Relax & Reset Wellness Weekend in December
- Wellness Meets Winter: [Venue Name] Introduces Snowy Spa Escape with Seasonal Treatments
6. Company Milestones or Year-End Achievements
The end of the year is a natural time to reflect on your brand’s successes. If you’ve won awards, completed renovations, or hit sustainability goals, consider a “Year in Review” press release and include a mission statement for the following year.
Headline Example:
- Cheers to a Big Year: [Hospitality Business] Celebrates Major Milestones and Holiday Achievements
- [Hotel/Brand Name] Wraps Up 2025 with Awards, Expansions, and a Record-Breaking Holiday Season
- Looking Back, Moving Forward: [Company Name] Reflects on Growth and Giving in 2025 Year-End Report
A festive press release is more than just a tool for media coverage. It’s an opportunity to connect meaningfully with your community, guests, and potential customers,. Whether you’re creating memorable experiences through seasonal cuisine, immersive decor, holiday events, or charitable giving, your hospitality business has a unique story worth sharing.
If you need help crafting a compelling press release, PR Fire is here to help. Our press release writing service includes a personal consultation call with an experienced press release writer, who will work with you to uncover the most newsworthy angle for your story. Our team of trained journalists will ensure your content resonates with the right audience this holiday season.
Want to know more? Why not book a call with us today to discuss your upcoming campaign, or order yours today.