PR Fire's Editorial Guidelines
The PR Fire team authenticates and ensures content is newsworthy, acceptable, accurate and correctly formatted.
The PR Fire team carefully reviews all content to ensure it is newsworthy, accurate, well-presented, and aligned with our publishing standards.
All press releases must be original and must not have been previously published on other websites. This policy is in place to maintain the quality and integrity of our media network.
The editorial team reserves the right to reject or request revisions to any submission that does not meet this requirement.
Clients may also choose to utilise PR Fire’s editorial service. For a fee starting from £75 (plus VAT), our editorial team will review and amend your press release to ensure full compliance with our Editorial Guidelines and suitability for publication.
PR Fire cannot be held responsible for any content that is amended or removed following publication. As content is hosted on third-party platforms, editorial control remains solely with the respective publishing partners.
Any requests to amend or remove published content are subject to the terms and policies of the relevant third-party publishers. Such requests may incur additional fees and, in some cases, may not be accommodated.
PR Fire does not guarantee that any submitted content will be published or otherwise used by third-party platforms to which it is distributed. Clients are advised to refer to our Terms of Use for further information.
Requirements:
All press releases must present legitimate news, clearly communicating information that is new, timely, and of relevance to a wider audience. Submissions that do not meet these criteria may not be approved.
All content must be factually accurate and presented in a professional and responsible manner. Submissions must not include:
- Aggressive, inflammatory, or defamatory language
- References to ongoing or active legal proceedings
- Statements that may harm or unfairly target any individual, organisation, or group
PR Fire reserves the right to reject, modify and delete any content that it deems to be offensive, slanderous, racist, inflammatory, sexually explicit or promotes violence/terrorism.
Content should maintain an editorial tone, avoiding excessive promotion. The use of common advertisement or promotional language is prohibited.
Press releases should be written primarily for a human audience, not search engines or LLMs. Press Releases deemed to be purposefully over-optimised may be rejected.
All SEO practices must follow ethical, “white hat” standards.
Format and submission
- All press releases must be written in the third person. First and second-person pronouns are only acceptable within direct quotes.
- Content must be free of spelling and grammatical errors. The editorial team is not responsible for proofreading submissions.
- A dateline must be included in all press releases. This should state the city and country from which the release originates, typically the location of the company’s headquarters (e.g., LONDON, UK).
- A submission must include at least one main image (.jpg or .png). Images may be submitted but are not guaranteed for inclusion.
- Valid media contact information (first and last name and valid business email address) must be included.
- All links included within a press release must be relevant and directly related to the content. Clients are responsible for ensuring that all links are accurate and fully functional at the time of submission. Whilst every effort is made to maintain content quality, the editorial team cannot be held responsible for links that are non-functional at the time of submission or that become inactive following publication.
- All data or claims within a release must be supported by verifiable sources linked in the Notes to the Editor section.
PR Fire reserves the right to request supporting evidence to verify the accuracy and authenticity of any claims made within a press release. This may include, but is not limited to, testimonials, endorsements, partnerships, or statements relating to significant or exceptional achievements. Submissions containing claims that cannot be reasonably substantiated may be subject to revision or may not be approved for publication.
Where a press release is submitted by an external company or individual on behalf of another organisation, PR Fire may require written authorisation to confirm that the submitter is authorised to act on behalf of the company referenced within the content. This measure helps ensure the accuracy, legitimacy, and appropriate representation of all published material.
The topics listed below are categorised as ‘restricted content’ and are approved only for organic distribution and specific guaranteed placements. Please contact Hello@prfire.com for more information.
- Adult content, including dating apps or websites
- Betting/gambling
- Crypto/Bitcoin/NFTs
- Financial trade/advice
- Medical advice/pharmaceuticals
- Sexual reproductive health
- Drugs, including alcohol, tobacco and vaping
Recommendations:
- Stand-alone company logos should not be used as the main image, visually engaging imagery is recommended
- The article should have a logical and professional press release structure e.g. summary, main content, closing comment and editor’s comments
- Subheadings are generally not advised for organic distribution
- Any opinions and/or subjective comments should be expressed in the form of a quote from a named spokesperson
- Press releases for organic distribution should focus on delivering news without asking questions
- The headline character limit should not surpass 100 characters or 10 words
- The main body of content should adhere to a word count, ranging from a minimum of 400 words to a maximum of 1500 words
- A submission should include a boilerplate “About us” paragraph at the end of a press release. This is typically a few short sentences on a company’s mission and services
- Providing a link to a folder with additional images, such as a Google Drive or Dropbox link, in the Notes to the Editor section can ensure journalists have easy access
- Press releases submitted for GEO (Generative Engine Optimisation) should be structured to allow AI systems to accurately interpret and summarise the information. Subheadings and FAQ style formatting is advised
We work with businesses of all sizes to help them get fast, reliable, and effective media coverage. Our clients come from various industries, including finance, SEO, events and more.