Case Study: Digital PR Campaigns for a Recruitment Agency
We partnered with Dan Barfoot from CMD Recruitment to elevate the agency’s digital presence, enhance brand visibility, and expand their reach through a targeted PR and digital marketing strategy that drives engagement, attracts top talent, and positions CMD Recruitment as a leader in the recruitment industry.
- Industry: Recruitment
- Location: UK
- Customer: Repeat Customer
Case Study Summary
Hear from Dan Barfoot
Ordering: Digital PR Consultation
Dan from CMD Recruitment approached us to explore how PR and online media could elevate his recruitment company and establish the agency as an industry leader. Following a consultation, we developed a strategic plan to create and distribute targeted press releases and a bespoke Guaranteed Media bundle, designed to increase brand visibility, attract top talent, and strengthen CMD Recruitment’s position in the competitive recruitment sector.
Press Release Writing
An account manager was assigned to the release who best suited the campaign’s needs. The account manager contacted the client to arrange a consultation call, during which they discussed campaign goals and newsworthy angles, and received details about the book.
The campaign manager then drafted a release for the client until the customer was happy and approved the content.
0
average media contacts sent per release
Distribution List
We have an active database of 1.8 million media professionals spanning 200 countries, including journalists, bloggers, influencers, and podcasters. Our goal is always to create a custom media list for each and every campaign we work on, prioritising relevancy over list.
Once the client received the release, the PR Fire team reviewed it and used the content to inform their decisions when creating the campaign’s custom distribution media list.
We priorities relevancy over list size so each campaign had a varied amount of media contacts receive their release but each list was sent to relevant contacts per their content and needs. Media contacts including journalists, bloggers, podcasters, influencers and radio stations.
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average DA from guaranteed placements
Guaranteed Media Publishing
We offer a large range of local, regional, national and global editorial, sponsored and syndication media options for guaranteed publishing, including our popular Google-News SEO Boost bundle, which publishes your content on five hand-selected Google News-approved websites and Business Insider.
0
m+
combined audience of all outlets that published the coverage.
Results
Each campaign attracted coverage from high-authority media outlets, generating buzz and significantly boosting CMD Recruitment’s brand awareness. The articles positioned the agency as a credible voice in the recruitment industry, enhancing its reputation and establishing it as a trusted source of insights and expertise.
Our team takes the guesswork out of PR distribution, delivering a seamless digital PR service across all industries, so you can focus on growing your business. PR Fire has helped over 10,000 businesses gain widespread media coverage and boost their content.
To see our latest release, please visit our newsroom here, or if you have a press release ready to go, place an order here
PR Fire’s services uniquely combine natural organic distribution with guaranteed media publishing across a huge range of editorial, syndicated, and sponsored options. Our Digital PR solutions offer the option to strengthen the results from their organic distribution with guaranteed media publishing, maximising results.
Contact our team today to discuss how our bespoke Digital PR solutions can boost your online presence, gain your brand’s new leads and place you as a leader in your industry.