Case Study: How a New Book Release Gained Media Coverage
A client approached PR Fire seeking support in promoting the launch of their new self-published biography, aiming to build awareness for the book and increase visibility as an author.
- Industry: Book Publishing
- Location: UK
- Customer: First Order
Case Study Summary
Press Release Writing
Once the request was received from the client, an account manager was assigned to the release who best suited the campaign’s needs. The account manager contacted the client to arrange a consultation call, during which they discussed campaign goals, ideas for newsworthy angles, and received details about the book.
The campaign manager then drafted a release for the client until the customer was happy and approved the content.
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media contacts sent the release
Distribution List
We have an active 1.8 million media database spanning 200 countries, comprising journalists, bloggers, influencers, and podcasters. Our goal is always to create a custom media list for each campaign we work on, prioritising relevancy over list.
Through our pay-as-you-go portal, the client chose “Book Publishing” as their primary target category. Once submitted, the PR Fire team reviewed the release and used the content to inform their decisions when creating the client’s bespoke distribution media list.
National, regional and local titles media contacts including BBC Online, Daily Express, Sunday Mail, BBC London, Daily Record, Sunderland Echo (Online), City A.M, London and Review of Books (LRB) (Online).
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m
combined audience of all outlets that published the coverage.
Results
The press release gained attention from multiple high-authority media outlets, including a site with an impressive domain authority (DA) score of 87.
This organic coverage has generated significant visibility, reaching an estimated 29,700 readers across all featured outlets. The placement not only amplified the book’s exposure but also enhanced credibility by appearing on respected, trusted platforms.
PR Fire clients get results
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