Maximise Your Media Exposure: Reach Audiences on Radio, TV & Social Media
Press releases aren’t just for newspapers and online news sites anymore. Today’s modern audiences are everywhere, tuning in to radio shows, scrolling through social media, watching YouTube, listening to podcasts, and reading niche blogs.
That means your PR strategy can’t live in one channel either.
By distributing your release to both traditional media, radio stations, TV outlets, bloggers, vloggers, and influencers, you meet audiences on their terms through the platforms they trust and engage with daily.
Reaching your audience means connecting with them where they already are, on the platforms they connect with daily. By distributing your press release across traditional media, radio, TV, and digital creators like bloggers, vloggers, and other influencers, you ensure your message reaches the right people in the right places.
Who you can target beyond ‘traditional media’
Your audience is everywhere, so your press release should be too. Consider these key channels to include in your next campaign:
- TV Show/Station – Ideal for reaching regional or national audiences through news bulletins or local segments that showcase your story visually.
- TV Network – Great for national/regional coverage and brand visibility across multiple programmes under one umbrella.
- Radio Show/Station – Excellent for sharing timely updates or location-focused stories with a local audience.
- Radio Network – Best for achieving wider regional or national reach across syndicated programming.
- Blogger – Ideal for in-depth reviews, expert commentary, or long-form storytelling with sustained engagement.
- Podcaster – Perfect for thought leadership or insights, giving you space to tell your brand’s story in detail.
- Influencer – Great for building credibility and trust through authentic recommendations shared with dedicated online communities.
- Vlogger – Excellent for visual storytelling on platforms like YouTube, where your message can reach highly engaged audiences.
How to make your story shine everywhere
When your release is well written and supported by strong assets, it stands out wherever it’s distributed.
Focus first on clear, engaging and newsworthy writing. Journalists, producers, and content creators receive a high volume of content on a daily basis. A strong headline, compelling first paragraph, and concise supporting details can help your release stand out from the crowd.
Include professional assets such as high-resolution images or embed videos. These assets can make it easier for media outlets and online platforms to feature your story and give it visual impact.
Well-crafted, visually supported releases are more likely to capture attention and inspire editors and creators alike to share your announcement with their audiences.
Start expanding your reach today.
The most effective PR doesn’t stop at the newsrooms, it reaches audiences everywhere they’re watching, listening, and interacting. By sharing your story with TV, radio, podcasts, blogs, influencers, and vloggers, you can increase your reach and get your content in front of the right people.
Top Tip: Use a top-tier press release service.
Sometimes, sending out a press release is just too much work. It can take a lot of time and resources away from other areas of your business. So, why not let the pros handle it?
PR Fire is the UK’s leading press release distribution service. Our goal is always to create a custom media list for each and every distribution campaign we work on.
We prioritise relevancy over list size, but typically each list will contain approximately 500 contacts. We use the press release content, key search terms, your guidelines in the industries and sub-sectors of those industries, plus geo-location preferences to build the list for you. We’re also happy to take any suggestions from our clients on publications or journalists they’d like to target to ensure we’re including those, too.
Put our skills to the test and give your content the visibility it deserves.
Order today online here or book a call with us to find out more here.