SALFORD, UK. August 7th, 2025 – Salford based
K2L Marketing has joined forces with Salford City Council to deliver a powerful campaign that will promote the benefits of healthy school meals, while educating children and their families about the importance of nutrition.
The
Food for CHAMPiONS initiative, led by Citywide Services, is a division of the council that provides nutritious meals to primary and secondary school children, highlighting how balanced diets contribute to physical health, cognitive development, and overall wellbeing.
The aims of the campaign are to educate children and their families about the importance of healthy eating, for aiding learning and boosting energy, while encouraging more families to take advantage of school meals, whether free or paid for, as a convenient and nutritious option.
Councillor Barbara Bentham, Lead Member for Neighbourhoods, Environment and Community Safety at Salford City Council, said: “We’re incredibly proud of the Food for CHAMPiONS campaign and the positive impact it will have across our city.
“Nutritious school meals are vital not just for children’s physical health but also for their concentration, learning, and overall wellbeing. This campaign is a brilliant example of how we can work together with local partners like K2L to promote healthy habits from a young age and support families in making informed choices. It’s all about giving every child in Salford the chance to flourish – both inside and outside the classroom.”
To support the campaign, K2L has created a variety of engaging materials designed to resonate with local young people and their families, helping them to connect with the benefits of healthy eating in an interactive and accessible way. These include colourful worksheets, posters, and fun sticker books to use in schools, as well as a complementary digital campaign to spread the message even further.
Scott Kennedy, Managing Director of K2L Marketing, said: “Working alongside Salford City Council on this important initiative has been an incredibly rewarding experience. The Food for CHAMPiONS campaign is all about building healthier communities and giving children the essential tools they need to thrive.”
The campaign will roll out across Salford in the coming months, bringing its message of healthy eating and positive habits to schools and families throughout the city.
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