Hampshire, UK. April 25th 2025 – Coir Consulting, a new tech optimisation company, has announced the launch of ääni, an advanced AI-powered voicemail system designed specifically for the UK hospitality industry. Their solution addresses the ongoing issue of managing customer communications during peak periods, staff shortages, and after-hours inquiries.
After an initial assessment and demonstration, ääni is quickly integrated with existing communication systems to capture, transcribe, and respond to missed calls automatically; meaning that no inquiry goes unanswered, regardless of when it arrives.
“The hospitality sector has an ongoing issue when it comes to managing consistent communications,” said Roger Nelson, Co-Founder of Coir Consulting. “Our research showed that hotels and restaurants miss up to 30% of potential bookings due to unanswered calls during busy periods. ääni changes that completely.”
This seems accurate too, with restaurants in particular experiencing up to 43% of their daily 187 calls going unanswered (HungerRush.com). This suggests that missed calls can cost restaurants up to £220,000 annually in lost opportunities. The team at Coir Consulting also indicated that unanswered inquiries damage efforts to create customer trust and gives a negative first impression for potential guests.
A recent industry survey also highlights the impact of growing staffing challenges in UK hospitality, with 53% of managers reporting their businesses are suffering from labour shortages. These shortages directly affect customer communications, as 50% of venues report longer customer waiting times and 41% observe declining service quality.
The ääni system tackles these concerns head-on. It uses advanced AI to transcribe calls and voicemails into text instantly, categorises inquiries based on context, and then triggers any follow-up actions. For hospitality businesses, this means any requests received can generate automatic confirmation messages and be logged directly into booking systems.
The team also indicated that ääni scores a 98% accuracy rating in voicemail transcription, seamless booking system integration, multilingual support, comprehensive analytics, and full GDPR compliance.
This forward-thinking product demonstrates Coir Consulting’s commitment to optimising business operations through technology. Founded in 2024 by Roger Nelson and Senna Baillie, the Hampshire-based company brings over 25 years of collective expertise, optimising businesses across the UK.
“We developed ääni after identifying a clear gap in the market for hospitality communication tools,” added Senna. “While many hospitality businesses have adopted basic digital marketing tools, they often struggle with the final touchpoint; namely, voice communications.”
For more information about ääni or to schedule a free demonstration, visit ääni’s booking page or contact the Coir Consulting team directly.
ENDS