7 Spooky Press Release Ideas to Scare Up Attention This Halloween
Halloween isn’t just about costumes, haunted houses and trick or treating. Spooky season is also an effective time of the year to grab media attention. A Halloween-inspired press release gives your business a creative way to generate buzz, attract customers, and boost seasonal sales.
Whether you’re launching a spooky new product, hosting a themed event, or running a limited-time offer, Spooky season offers countless opportunities for publicity. Don’t be afraid to lean into the spooky theme! Add a few playful touches to your release, such as “fang-tastic family fun” or “spine-tingling surprises.” The goal is to make your story stand out.
Here you will find 7 Halloween press release ideas your business can use to haunt the headlines and stand out this spooky season.
1. Launch a Halloween-Themed Product or Service
A classic but powerful approach is to announce a Halloween product launch. Whether it’s a limited-edition treat, costume collection, or themed service, this type of release attracts both customers and media outlets.
Include photos, pricing, and product details, and be sure to highlight what makes it unique. Phrases like “limited edition” and “available only during October” create a sense of urgency and encourage early purchases.
2. Announce a Halloween Event or Party
Hosting a Halloween event? Send a press release for your Halloween party or community gathering to boost attendance and coverage.
Share all event details, including the location, date, and a booking link. If your event is sponsored or has a charity tie-in, be sure to promote this to help boost the newsworthiness of your release and increase your chances of media coverage. This works exceptionally well for retail stores, restaurants, and entertainment venues.
3. Share a Spooky Community Initiative
Halloween is all about fun, family, and community, making it the perfect time for businesses to give back. If your company participates in or sponsors a community event, consider crafting a Halloween press release that highlights your charitable or family-friendly efforts.
This type of Halloween press release not only builds goodwill but also strengthens relationships with local media, customers, and neighbouring businesses. Journalists love feel-good family and people lead stories especially around the holiday season.
4. Share Halloween Research or Insights
Data-driven press releases can attract journalists and establish your company as a trusted authority. Consider publishing surveys on Halloween spending trends, popular costumes, or seasonal habits.
Include interesting statistics, charts, or graphics. Ensure your findings are both relevant and timely. Localised insights or comparisons to previous years can make the release more newsworthy.
You can also leverage your expertise by providing tips relevant to Halloween.
5. Reveal a Halloween Marketing Campaign
If your business is launching a Halloween-themed campaign, such as a community challenge, discount offer, or limited-time promotion, a press release can maximise reach.
Include visuals, videos, or links to the campaign page. Share how the campaign encourages participation, connects with customers, or supports a seasonal theme. Highlight any incentives, prizes, or interactive elements to make the experience more engaging.
6. Showcase a Spooky Collaboration
Partnering with another brand or influencer can be an effective way to gain media attention. A Halloween collaboration press release showcases creativity and teamwork. Include quotes from both businesses, highlight mutual benefits, and share event or promotion details.
7. Tell a Fun or Quirky Halloween Story
Not every press release has to be a formal announcement. A storytelling-style Halloween release can also grab media attention, especially if it’s lighthearted, people-led or a behind-the-scenes look into your business.
Include interesting stories, fun facts, and staff quotes. These stories will help to humanise your brand and make it more relatable.
By creating a well-crafted, themed press release, you can position your brand as festive and fun, showcasing your brand’s playful side while earning genuine publicity. With the right press release strategy, your business can attract new customers, boost sales, and become part of the season’s conversation.
Once you have your press release ready, PR Fire can help distribute your content to relevant media contacts within your industry, including journalists, freelancers, bloggers, and influencers. We’re here to help spread your spooky content with the world.
We offer a range of pay-as-you-go Digital PR Solutions that work with your brand and increase your online visibility. If you need help, finding the right solution for you. Book a call today, and we can recommend the right solution for you.
Or if you have your press release ready, order your campaign today