UK Press release distribution

SURFER SAL CATCHES THE WORLD’S BEST MAN MADE WAVES IN BID TO BE NO 1

Super surfer Sally Fitzgibbons swapped the breakers of the ocean for the Arabian desert in her quest to become her sport’s number one.

The dunes of Dubai are home to the revolutionary Wadi Adventure wave pool – and as this sensational new video reveals, the Australian star braved the 50 degree heat to practice new aerial moves and devise sensational new competition tricks.

Sponsors Red bull captured the action as Sally, 21 tested herself to the limit at the world’s best wave pool – the Middle East’s first man made whitewater rafting, kayaking and surfing facility. The teaser video can now be seen at

http://www.redbull.com.au/cs/Satellite/en_AU/Video/Sally-Fitzgibbons–Oasis-021243282634442 and the first video launched on 21st November can be viewed here http://www.redbull.com/cs/Satellite/en_INT/Video/Sally-Stories–The-US-Open-of-Surfing-2012-021243285205439

The film’s release comes ahead of the launch of a series of webisode video diaries featuring the Austrialian surfing sensation – due to be launched on the www.redbull.com website on Wednesday November 21.

 

Sally Stories Webisode 1:

LAUNCH DATE 7am Wed 21st Nov
Sally takes us into life on the road with the 2012 US Open of Surfing at Huntington Beach, California. She shows what it takes to stay mentally and physically sharp, and on the top of women’s world tour.

Sally Stories Webisode 2:

LAUNCH DATE 7am Wed 28th Nov
With the contest in full swing Sally Fitzgibbons and her team are focused on wining back to back US Open crowns. And it all comes down to a dramatic battle with Carissa Moore.
Sally Stories Webisode 3:

LAUNCH DATE 7am Wed 5th Dec
Sally heads to the one of surfing’s most unique spots, a wave pool in the middle of the desert. In her constant quest to improve, Sally aims to take to the air and nail her first ever air reverse. But first she has to adjust to the hot conditions in Dubai.
Sally Stories Webisode 4:

LAUNCH DATE 7am Wed 12th Dec
Helped by coach Dan Ross and aerial specialist Cristobal De Col, Sally Fitzgibbons aims to take to the air and complete her first ever air reverse. But as emotions boil over, will one of the hardest working athletes in surfing be up to the task?
Sally Stories Webisode 5:

LAUNCH DATE 7am Wed 19th Dec
As the trip draws to a close, Sally reflects on how this unique training camp has improved her surfing and focused her attempts to become the best in the world. The hard work has paid off, and she is now ready for the next challenge.

 

A gifted sportswoman from the word go, Australian surfing sensation Sally excelled in numerous sports as a child but chose to focus her attention on riding the waves. At the age of 14 she became the youngest ever rider – male or female – to claim a victory on the ASP Pro Junior Tour.

The trip to Dubai came after the reigning champion and World Number 2 was knocked out of the US Open of Surf at Huntington Beach back in August.

The 21-year-old was knocked in the semi-final by Carissa Moore, with 17-year-old Lakey Peterson – one of few exponents of the aerial manoeuvre in women’s surfing – going on to win the event.

So beaten but not broken, Sal made a decision to re-invent her surfing by adding another weapon to her arsenal – the aerial.

 

Media Details:

David Kenworthy
Custard
Mansell House
Greater Manchester
BL6 6QQ

david.kenworthy@custard.co.uk
0161 871 0300

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