UK Press release distribution


A jaw-dropping new video gives mountain bike fans the chance to experience the adrenalin rush of competing in one of the world’s top downhill races.

The world-first interactive POV film was created by fitting top British rider Brendan Fairclough’s helmet with a specialist remote-controlled 360-degree video camera weighing just 600g.

The film, produced by his sponsors Red Bull, the Scott11 MTB team, performance services firm Velosolutions and film-makers Making View, was launched on the Red Bull website today and can be viewed here

It allows the viewer to use their mouse or keyboard to choose their own viewpoint for Brendan and his team’s descent down the awesome downhill course at the acclaimed Hafjell Bike Park in Norway during the UCI World Cup in 2012.

The video is a first in MTB, providing a unique and unparalleled 360-degree view of a downhill run, controlled directly by the viewer – even Brendan couldn’t get this view.

Making View’s specialist remote-controlled 360-degree video camera was able to capture multiple views of Hafjell from Brendan’s helmet without affecting his ability to shred the course.

Brendan, 24, from Guildford, Essex, is widely recognised as one of the most exciting riders on the downhill circuit with a unique style that has captivated and inspired his many fans.

After having undergone reconstructive knee surgery in late 2011, Brendan joined Scott11 to take the leading position on the team this year.

He finished 10th in Norway and also won the iXS EDC round in Châtel, France.

The interactive video is one in a series of new videos being launched on the Reb Bull website in the run up to Christmas.

Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.


Media Details:

David Kenworthy
Mansell House
Greater Manchester
0161 871 0300

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