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As every girl knows, a handbag is more than just a fashion accessory its a survival kit that holds all the little necessities you need to get through the day.

Now Chica Chick has taken this concept a step further with its brand new two-in-one designer bag, which comes complete with a pack of lifestyle essentials that like the handbag itself will make sure youre ready to go anywhere, anytime.

But thats not all. As well as secret pockets containing the essentials pack three Fusion condoms, panty pad, tampon, mini toothbrush and toothpaste and deodorant the Chica Chick bag conceals another useful innovation. Our unique patent-pending design means that it converts from a generous tote day bag to a cute, scrunchie grab-bag for the evening at the pull of a cord, making it two bags for the price of one.

Keith Murphy, managing director of Chica Chick, says he came up with the idea for a bag that encourages social awareness when he was recuperating in hospital after a kidney transplant.

I was reading a newspaper and, among all the stories about the credit crunch, I noticed a headline about the rise of sexually transmitted infections among 15 to 25-year-olds. It got me thinking that, if you could come up with a fashionable and practical product that would appeal to young women, you might also be able to empower them to make responsible decisions, encourage safe sex and help prevent STIs, he explains.

My wife Cathy has experience in the fashion trade and she took this idea and converted it into a design for the Chica Chick bag. We wanted it to be an ethical product, so we sourced a supply chain with a properly audited manufacturer and only use a faux leather material that is biodegradable in 10 years. We think it shows that fashion doesnt just have to be about looking good, it can tackle important social issues too.

The Chica Chick bag will be launched officially on 5 October 2009 and is lovingly designed in the UK on the Sussex coast. Featuring a funky signature patchwork style, it will initially be available in three colourways pink mix, blue mix and multi. RRP is £35. For more details, go to www.chicachick.com.

Further information and launch offer

Until 31 October 2009 we are offering all trade buyers a 20 per cent discount on our wholesale prices also offering students 15% off. For further details of this offer and our trade terms and conditions, please contact Keith Murphy on 01323 899144 or e-mail keith@chicachick.com. High-res images available on request.

Editors notes:

Chica Chick, Whats in your handbag? and Lovingly designed in the UK are trademarks of Chica Chick Ltd.
Fusion Condoms (www.fusioncondoms.com) is an official marketing partner of Chica Chick.