The Shower Doc Takes Innovative Steps for Changes in eCommerce
Experts predict that online shopping will account for nearly a third of all UK retail commerce by 2022 – and The Shower Doctor The Shower Doctor has taken innovative steps to ensure it remains the most popular specialist website for showers.
The Economist Intelligence Unit’s Retail report drew its eye-opening conclusion after studying the ways in which the UK retail sector is likely to change over the next decade.
Over that time, customers will demand an even more sophisticated online service – and The Shower Doctor, which opened its online store after years of selling exclusively offline, is dedicated to giving customers the level of service they will increasingly expect.
A spokesperson for The Shower Doctor said: “The last few years have seen a huge growth in customer usage of e-commerce sites, helped by the spread of broadband coverage, better delivery technology and the improvements to the devices we use to view the sites on.
“But that growth will be nothing compared to what we’re likely to see over the next few years, when competition from online retailers will grow significantly and buying products such as [Shower Doctor Shower Heads on tablets and mobile devices will become second nature.
“Peer and review-led sales through social media sites such as Facebook are also set to explode as more and more people base their purchasing decision on the advice or action of someone in their social network.”
To ensure its site keeps pace with customer expectations, The Shower Doctor has implemented some key improvements to www.showerdoc.com, with plans to roll out several more over the next few months.
The most significant improvements include:
- Redesigning the website interface to guarantee as simple, clear and intuitive an experience as possible for the customer.
- Encouraging greater cohesion between the main website and its connecting social channels through the use, for example, of a Facebook Like box on the home page.
- Facilitating customers’ appreciation of The Shower Doctor’s service levels by providing a clear link to popular review portal Trust Pilot. – Gathering vast amounts of data about the products themselves – such as the wide shower rail selection – so as to add many more filterable options to the customer’s search criteria, thereby helping to tailor requirements more accurately.
The Shower Doctor’s website can be visited at www.showerdoc.com.