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A Star-Studded PR Campaign – The Anderson Media Group Serves up A-List Publicity

LONDON, England; December, 2012. Last week witnessed a spectacular PR campaign promoting the most expensive iPhone 5 case in the world. Valued at £189,000, the Uunique London Lotus is truly one of a kind and the Anderson Media Group was at the helm of launching both the Lotus and the Uunique by Mischa Barton iPhone case ranges. It took weeks of planning, and TAMG seamlessly helped orchestrate a two day PR event which has seen widespread media coverage of the glamorous Uunique brand, as well as The O.C. actress, Mischa Barton.

The campaign began with brand ambassador Mischa Barton’s Press Day. Held at the high end Berkley Hotel, Knightsbridge, journalists from every well-known publication queued up to talk to fashion icon Mischa about her exciting role in designing for the Uunique brand. After a long day of press interviews things were just warming up. The eagerly awaited reveal of the phenomenal Lotus case needed an event that would be just as spectacular as its quality cut diamonds. The Anderson Media Group helped put on a show like no other on Thursday night.

Held at the glamorous Kensington Roof Gardens, the Secret Garden party and the big reveal was an enormous success. The night kicked off with the lovely Zoe Hardman opening the ceremonies and presenting a fantastically exciting catwalk show, which saw an army of beautiful models gliding up and down the runway modelling glittering mobile cases. The truly dazzling moment, though, was reserved for Mischa Barton; dressed like a gorgeous goddess she was responsible for the highlight of the evening, the unveiling of the luxurious Lotus case.

The guests who were privy to this breath-taking catwalk show were later treated to a show-stopping acoustic set by Delilah. Enjoyed by an enthusiastic crowd of fashionistas, press, London’s elite, and celebrity friends, the Secret Garden party was entrenched in high fashion and glamour. Champagne flowed throughout the night and a fabulous pan-Asian banquet was served to the fashion conscious crowd. Before the night was up, a bid to purchase the £189,000 lotus was made from a Saudi Arabian party-goer. The Anderson Media Group CEO and Founder, Cleo Anderson, says; “both days required weeks, even months, of preparation and we were delighted to be chosen to help organise this for Uunique; it has been a wonderful collaboration. The press day with Mischa went without a hitch, and the Secret Garden Party proved to be one of the hottest tickets in town. The event was simply stunning”

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