The festive man-dash begins! Survey reveals men to take to the high street in their droves hunting for last minute gifts
With just days to go until the big day, research by Visit Birmingham reveals that more than one in five chaps still haven’t bought any gifts this year, and are three times more likely than women to shop on Christmas Eve.
The research, which polled 2000 adults on their Christmas shopping habits showed that whilst 35% of women plan for the festive season year round, 22% of men aren’t as well organised.
Men in London, Wales and the South West, are the worst offenders for leaving it to the last minute, with their counterparts in Scotland the best in the country for planning ahead. And it’s the younger guys who aren’t well organised with a fifth of 18-24 year olds doing their shopping on Christmas Eve compared to one in ten over 55’s.
Emma Gray, Director of Marketing Services for Visit Birmingham comments: “In the last week before Christmas we can expect to see more men heading out to shopping centres and it appears they have a totally different way of gift buying to women. Whilst our study showed that the average person makes seven shopping trips pre-Christmas, more than half of men just want to get into one store, pick up everything they want as quickly as possible – and leave.
“Our survey also found that most people still prefer to go out and shop, rather than do it online. As time is running out to get gifts on the internet, and so many men have left it so late, we’re hoping for a busy week ahead for our retailers, particularly as the sales are starting early in some stores.”
Most men (34%) enjoy buying for those who appreciate the thought more than the money that has been spent, with one in ten motivated to buy for those who give great reactions to gifts. A quarter of men also prefer to buy gifts that a person has told them to get for them.
And when it comes to wrapping presents, 19% of men will do it on Christmas Eve or Christmas Day, with 6% not bothering to wrap them at all.
Emma Gray, adds: “It just goes to show that the thought still counts when it comes to gift-buying. But don’t panic men, there is still time to buy a gift that shows you care, instead of having to dash to the supermarket and grab a box of chocs for your loved one this Christmas.”
For more information on Birmingham at Christmas please visit www.christmasinbirmingham.com