Global online shopping survey
UK online shopping habits: UK buys the most books, films and music online
New research from Pitney Bowes into international online shopping habits reveals that UK consumers are the second most frequent online shoppers*, and that we complain the most about the process.
The research also reveals that 65% of the nation had bought items online in the 30 days prior to being questioned about their purchasing habits, and that more than three quarters (77%) had bought books, films and music online, more than any other nation surveyed*.
The biggest turn-off for UK online consumers, and the main reason for abandoning purchases at checkout, is shipping prices, which 79% resent.
The nation complains more than any other about additional duty and tax fees at the time of delivery, with 65% saying they are an obstacle to completing their purchase. Other top complaints from UK online shoppers include:
- Product descriptions being in a foreign language (46%)
- Merchants not accepting their credit card (41%)
- Pricing not being in UK currency (44%).
Price was the main consideration in all countries when shopping online. In the UK, the selection of products was the second most important factor.
Notes to editors:
About Pitney Bowes
Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs more than 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com/
Commissioned by Pitney Bowes, market research firm ORC International surveyed 10,000 consumers in: UK, Australia, Brazil, Canada, China, France, Germany, Japan, South Korea and the United States. The survey was conducted in June 2011.