If your brand requires media coverage to create a buzz around your products and services, a great step to take is to invest in press release distribution. A press release can be worth its weight in gold when it comes to drawing attention to your brand and can help you achieve the right outcome even if you have no links to journalists and bloggers. Let’s take a look at some of the key advantages of using our press release distribution service.
Creating a press release and distributing it is one of the most cost-effective ways of creating exposure for your brand. No matter how small your business, a press release can get people talking about it. Press releases give you the chance to win trust and build authority, encouraging journalists to talk about your company. An engaging press release can easily be transformed into an exciting news story that encourages customers to visit your online or offline store, take a look around your website and learn more about what you have achieved so far.
If your press release is turned into a news story in a trusted media outlet, you can enhance your sales potential. Simply being covered by a reputable media outlet can add credibility to your brand. What’s also great about stories built around press releases is that they can highlight your key selling points as well as the products and services that you offer. You can use press releases to discuss all kinds of developments within your businesses, such as new milestones, sales targets you’ve reached, anniversaries, new recruits, partnerships and acquisitions. Once you have been featured in one leading media outlet, there’s a big chance you will be covered by others.
Present yourself as an expert
You can also use your press releases to portray yourself as an expert in your field. You can do this by adding insightful quotes to your press release including your thoughts about the latest industry developments and why your services are amongst the finest in your niche.
Once people have seen your brand in a newspaper, magazine or influential website, they are more likely to head to your website and browse through your products and services. You can also include a few links to your site in your press release, ensuring they also appear in the news story they are used to create.
Create quality backlinks
If your site is linked to on a reputable site, this can be great for your SEO. It’s much better to have a link on a quality site than to be on a dubious area of the internet where your presence could harm your search success. You can also include relevant keywords in the press release to reap considerable SEO benefits. If the press release itself can be found by search engines and features links to your site as well as various relevant keywords, this can have a great impact on your search performance.
Press releases can form an integral part of your marketing mix. If you’re based in a crowded industry, standing out from your competitors can be incredibly challenging. Press releases can get you not only in magazines and newspapers and on credible sites but on the radio and TV too. Appearing across all these channels can work wonders for your reputation and get more and more people enquiring about your brand.
Better relationships with journalists and investors
Once you start to build ties with journalists seeking newsworthy stories, they become likely to return to you for more news in the future. Your stories may also be seen by potential investors who may go on to pour funds into your brand once they can see your reputation is growing.
At PR Fire, we are eager to assist you if you require a first-class press release distribution service to create exposure, take your brand to the next level and win the trust of potential customers. We can distribute your press release to thousands of influential industry figures and have an outstanding track record in this area. PR Fire is here to ensure your content is seen by as many people as possible. Our search engine expertise, journalistic skills and social media knowledge ensure your press releases reach all the right people, in all the right places. Contact us today to find out more about what we can do for you and your brand.