Editors Note Writing

How to Write an Editor’s Note at The End of a Press Release

Press releases are often templated with specific elements. These elements and their layout make it easier for reporters and journalists to extract the information they want to get out of it and provide more resources if they need them. Each element serves a purpose, but far too often, businesses write press releases with those elements […]

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Press Release Headline

The Do’s and Dont’s for Writing a Press Release Headline

Press releases are designed to attract the attention of journalists and media, bringing in traffic and exposure from a large audience of new people. For a press release to capture an audience’s attention, though, it needs to have a compelling headline. After all, who will click through to the press release if the headline doesn’t

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Press Plan

Press Plan: How to Write a PR Plan for Your Business

Public Relations runs the gamut of media, marketing, and outreach through various venues.  It’s such a broad and varied process that it’s easy to get lost in the weeds, focusing on techniques that barely work, ignoring prominent forms of outreach, and barely making headway. You can circumvent this inefficiency by creating and following a PR

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