Press releases, news articles and blog posts are all very useful tools for communicating messages to the public – but what is the difference between them? Without knowing the distinctive differences between the three, it can be difficult to know which is best suited to your company or message. Each type of publication has its […]

Here are PR Fire’s 7 top tips to ensure a strong Call To Action (CTA) within your press releases: 1. Understand Your Objective Before you can create a strong CTA, it’s crucial to understand your main objective for the press release. Are you aiming to increase website traffic? Promote a product? Encourage readers to attend

Sending a press release is a great way to get the word out there about the fantastic things your company is doing. But after you’ve spent time and money on a release, how can you track its success and measure its impact?  Our handy guide will help you understand how you can measure success of

So, you have a business that you want to advertise, a new product launch that you want to discuss, or a client who wants to shout about a big news story; whatever it is, you need public relations services to get the word out. Do you opt for an agency or distribution service? This blog

We know the basics (Who, What, When, Where and Why), when it comes to crafting an effective press release, yet one proven method that is sure to make your press release stand out is the A.I.D.A formula – an age-old yet highly effective approach to engage readers and drive desired actions. What is the A.I.D.A

Launching a start-up campaign is an exhilarating phase that requires attention to detail and strategic execution. A successful start-up campaign isn’t just about the product; it’s about crafting a compelling narrative that resonates with your audience and draws them in to your story. PR Fire has many start-up clients, some of whom have not used

Press releases are a great way to share important news, create a buzz about your brand, and reach a broader audience. In this blog, we’ll explore the top 10 most clever press release topics that can help your business gain attention, build credibility, and generate interest. 1. Product Launches One of the most common but

Let’s talk about the seasonal press release. Maybe your business has peak busy times when timely promotion is key in raising awareness among the public? By leveraging timely events, holidays, and trends, you can create a buzz around your brand, product, or service that resonates with your target audience. Summer is the perfect time to

When writing a press release, sometimes it’s easy to forget that your release is going to be seen by thousands of people when it is published. All those pairs of eyes on your work means that you have to be extremely careful when it comes to the legal and ethical implications of publishing your press