WHITEHORSE, CANADA, 8 December 2023 – In a bold move to counteract the prevailing negative perception of influencers, Tristan Hamm, widely known as Mr Adventure, is on a mission to redefine the term and encourage fellow content creators to utilize their platforms for positive change.
Hamm, who gained attention for his efforts in leveraging nature and community to enhance mental health, shared his thoughts on the industry’s negativity. The adventurer, based in Whitehorse, Yukon, Canada, manages a substantial social media presence with over 2.1 million followers on his platform (@tristanhamm).
Addressing the prevalent “influencer” stigma, Hamm, the founder of Revived Outdoors, expressed his desire to challenge stereotypes and foster a new wave of forgiveness within the industry.
“I think the term ‘influencer’ has become more of a dig rather than an accolade,” said Tristan. “It’s common knowledge that people love seeing others fail, especially those who are doing well in life.”
Hamm emphasized his commitment to inspiring others and giving back to the community that supported him on his journey. Notably, he has previously donated over $350,000 (£275,000) worth of adventure equipment, including fully outfitted camper trailers, as part of a Christmas giveaway initiative.
“This giveaway was part of a larger initiative where tens of thousands of my followers came together, sharing their personal stories of struggles,” explained Tristan. “These acts of generosity led to a huge outpour of support and truly showcased the power of social media to unite people.”
Moving forward, Tristan aims to stand out as an influencer who defies conventional norms, emphasizing that there’s more to him than meets the eye. He stated: “I hope to combine my passion for adventure while leveraging social media for meaningful change. I’m not about the views and likes; I’m about inspiring change.”
In a plea for a collective shift in perspective, Hamm urged influencers to focus on community and positive influence rather than seeking validation through likes or engaging in shame culture.
“Influencers often get a bad rep. But at the end of the day, everyone has influencers, so we need to come together in community and positively influence. Not shame or search for extra likes.”