SOUTHAMPTON, UK. August 27th, 2025 – PSA Prime Marine, one of the South Coast’s most trusted names in yacht maintenance, refit, and management, will proudly return to the Southampton International Boat Show in 2025 for the third consecutive year. This year promises to be its most exciting showcase yet, with the unveiling of a new collaboration with Cerashield, a global leader in surface protection technologies for the marine industry.
For yacht owners across the Solent and beyond, PSA Prime Marine has built a reputation for delivering exceptional service standards with a focus on trust, accountability, and environmental responsibility. The company specialises in maintaining, refitting, and managing yachts to the very highest standard, offering owners both value for money and complete peace of mind.
The 2025 show marks the launch of an integral collaboration between PSA Prime Marine and Cerashield, whose innovative coatings and surface protection solutions are transforming the way yachts are cared for worldwide. By combining PSA Prime Marine’s expertise in yacht care and project management with Cerashield’s advanced technology, yacht owners will now have access to a comprehensive package that not only improves aesthetics and performance but also extends the lifespan of their vessels.
Cerashield’s products are designed to reduce the need for repeated polishing, waxing, and recoating They save owners both time and money, while reducing the environmental impact of traditional maintenance practices. This is a natural fit with PSA Prime Marine’s philosophy of providing practical, sustainable, and cost-effective solutions to its discerning client base.
“Our collaboration with Cerashield represents a real step forward in how we can help our clients protect and enjoy their yachts,” said Su Stirling, Co-Director of PSA Prime Marine. “These coatings provide long-term benefits in terms of protection, efficiency, and environmental responsibility, and we’re delighted to be showcasing this innovation at the show.”
Her Co-Director, Pete Stirling, added: “We’ve always looked for ways to add value for our clients, and this collaboration is exactly that. Combining our expertise in managing complex projects with Cerashield’s proven technology means yacht owners will benefit from a service that is both innovative and reliable.”
To celebrate the collaboration, PSA Prime Marine and Cerashield will host an exclusive drinks and canapés reception at the PSA Prime Marine stand (H360) during the event on Friday 19 September from 4pm-6pm. This event will give visitors the chance to hear more about why PSA Prime Marine chose to collaborate with Cerashield and learn how their products are already making an impact in the superyacht industry. For anyone unfamiliar with Cersahield, it will enable them to better understand how the solutions can be tailored for yachts of all sizes. It will also provide a relaxed setting for yacht owners and industry professionals to network and share experiences.
In addition, visitors to their stand can enter a prize draw to win a luxury hamper filled with fine wine and a selection of premium yacht maintenance products, providing the perfect combination of indulgence and practicality.
The Southampton International Boat Show, running from 19th – 28th September 2025, is one of the UK’s premier marine events, drawing yacht owners, boating enthusiasts, and industry experts from across the country and beyond.
Throughout the 10-day show, the PSA Prime Marine team will be on hand to discuss their comprehensive range of services, which include planned and preventative maintenance programmes, emergency repair services, full yacht refits and bespoke yacht management solutions.
The company’s ability to manage everything from routine upkeep to complex refits makes them a trusted partner for owners who value both reliability and innovation. With their headquarters based on the South Coast, they are ideally placed to serve the busy Solent sailing grounds while also managing projects across the UK and internationally.
Looking Ahead
For PSA Prime Marine, the 2025 Southampton International Boat Show is more than just another exhibition. It represents a moment to reflect on three years of consistent growth, to showcase exciting new innovations, and to strengthen relationships with clients old and new.
“This show has always been an important date in our calendar,” added Su Stirling. “It allows us to connect directly with owners and industry colleagues, share our expertise, and demonstrate how we’re pushing standards forward in yacht maintenance and management. Collaborating with Cerashield feels like a new chapter, and one we’re very proud to be writing.”
With a blend of innovation, hospitality, and expertise, PSA Prime Marine is ready to make its third appearance at the Southampton International Boat Show its most memorable yet. Visitors can use their exclusive code PSAPRIMARI to purchase tickets at discounted prices from www.southamptonboatshow.com.
ENDS