WIGAN, UK. May 19th, 2025 – Spice blend company JD Seasonings is marking a decade in business this summer and celebrating a journey that’s gone from a spare bedroom side hustle to international, multi award winning success story and 700,000 orders shipped worldwide.
The idea for JD Seasonings was sparked back in 2014 when Jamie Davison, a self-taught chef, and his wife Lorraine lost 7 stone between them in four months on Slimming World. Sharing his home-cooked recipes online with Lorraine quickly snowballed — with over 70,000 members joining their Facebook group ‘JD’s Slimming World Recipes’ in under a year.
Frustrated at the need to buy multiple herbs and spices or packet spices that contain lots of hidden nasties for every recipe, on 19 August 2015 the couple launched JD Seasonings, an ecommerce business creating spice blends that contain only 100% herbs and spices, no additives, preservatives, sugar, anti-caking agents or MSG, each containing a shopping list and easy to follow recipe, with eight hand-blended pots (Bolognese, Fajita, Amatriciana, Piri Piri, Jamaican Jerk, Steak Rub, Mexican Rub, and Cajun) and a mission to make healthier eating simple and flavour-packed. The demand was instant — the website crashed on day one.
With just £6,000 from a family holiday fund, backed by their three children (now aged 21, 20 and 16), the business began in their spare bedroom with an 80 square foot production space. Within 12 months, they’d taken over an entire 2,700 square foot rented unit, still mixing and potting by hand. Three years in, they moved into their current 13,000 square foot premises — fully fitted with bespoke machinery for blending, dispensing and heat-sealing to keep up with demand.
Now, JD Seasonings boasts nearly 8 million pots sold, over 700,000 orders shipped worldwide, 42 different seasoning blends and 400,000+ social media followers (the UK’s most-followed spice brand).
The company also won 37 Great Taste Awards, including 8 awards in 2024, is a five-time Great Taste Producer title holder (2020–2024) and has a 5-star Google rating with over 1,500 customer reviews.
Available for customers to purchase from the website jdseasonings.com as well as supplying farm shops, delis and butchers, every blend is created in-house from scratch — tested, tweaked and perfected in the JD Seasonings kitchen. The products are also Vegan Society certified and regularly recommended in Slimming World Magazine without any paid placement or sponsorship.
The plan was for Jamie to work his job alongside their new venture but two weeks before JD Seasonings planned launch, Jamie was sacked from his job after a request for his birthday off was accepted then retracted on the day. This was a turning point that pushed the couple to commit fully to the business. As demand soared, they risked everything to invest in bigger premises and machinery before the revenue caught up.
Four years in, the social media algorithm changes saw JD Seasonings visibility fall by half overnight. They continued to push on and now have the largest social media following in the UK in their sector with over 400,000 followers cooking and enjoying their seasoning kits and recipes.
“Our growth hasn’t come from flashy campaigns or big backing — it’s gut instinct, family graft, and always putting the customer first,” said Lorraine. “We’ve built this from nothing, and we’re proud we’ve done it on our own terms.”
JD Seasonings continues to cater to niche dietary needs, offering blends ideal for Slimming World, keto, and diabetic diets as well families that just love to cook.
New blends and gift sets planned to be launched this year as sales are up 15% on last year. With the 2025 great taste results pending, the future looks bright for JD Seasonings.
ENDS