PR Tips

When writing a press release, sometimes it’s easy to forget that your release is going to be seen by thousands of people when it is published. All those pairs of eyes on your work means that you have to be extremely careful when it comes to the legal and ethical implications of publishing your press […]

As we near to welcoming another new year, the team at PR Fire have been reflecting on the last 12 months and deciding which new resolutions we wish to take into 2024. Here are our top resolutions that we believe can help us and other PR professionals thrive in 2024. 1. Don’t be scared of

The traditional press release has been undergoing a radical transformation. Press releases are now being reshaped by emerging trends and cutting-edge technologies, particularly artificial intelligence (AI), such as Chat GPT. Artificial Intelligence, often regarded as a game-changer across industries, is leaving a significant imprint in the press release world. AI-driven technologies are enhancing every aspect

The festive period sparks a frenzy among businesses who want to get the word out about what they can offer their customers at Christmas. The media is also saturated with festive stories, from the best stocking fillers to the best Christmas markets to visit. This means that your press release has to stand out from

With countless news stories and announcements vying for space, a well-crafted headline can be your secret weapon to cut through the noise and ensure your press release doesn’t go unnoticed. In this blog post, we’ll dive into the art of creating catchy headlines that not only grab attention but also leave a lasting impact. 1.

The main aim of a press release is to get your company noticed in the media, but how else can you use it to your advantage?  Here are PR Fire’s 10 tips to make your press release go further. 1. Repurpose into a blog post An easy way to get more out of your press

Writing a press release based on research or data requires a structured and compelling approach to ensure that the information is conveyed clearly and effectively to the media and the public. Here’s our step-by-step guide on how to write a press release based on research or data. 1. Header Start with the header, which includes

In this blog post, PR Fire explores why diversity and inclusion in press releases is more important than ever now. We provide practical tips on how to incorporate these principles effectively. Why Diversity and Inclusion in Press Releases Matter Reflecting Reality Including diversity and inclusion in press releases reflects the real world. The communities, customers,

Reaching the right journalists is crucial to ensure that your press release gets the attention it deserves. Here are some of the steps we recommend to help improve your chances of reaching the right journalists. Identify your Target Audience Start by identifying the specific journalists who cover topics related to your press release. Consider the