Content Marketing Strategies For Your Business
In 1996, Bill Gates wrote an essay called “Content is King,” in which he predicted that most of the money made from the internet would come from content. For years after, digital marketers worldwide lived by that phrase, and for good reason. Content has greatly influenced advertising, brand awareness, lead generation, conversions, customer engagement and pretty much everything else under the marketing sun.
Today, content still reigns, but the landscape has changed a lot since 1996. Trends come and go quickly, meaning businesses must stay up-to-date on the latest content strategies and implement the ones that make sense for their brand.
Let’s look at some of the top content marketing strategies businesses and marketers use (or should be).
The Almighty Video
For online audiences, video has it all. It’s effortless, fast, entertaining, visual and most importantly, engaging. It’s the perfect content delivery system.
Businesses have been putting YouTube to work for years, and it’s just as (if not more) effective in 2025. With more and more people preferring to digest content via video, you can use this medium to launch new products, inform the public about your services and become an industry authority.
Live streaming has grown in popularity and shows no sign of letting up. Businesses can host live Q&As, interviews, product reviews and behind-the-scenes nuggets of content goodness for their target audience. Optimising videos for search with keyword-rich title tags, descriptions, and transcripts is another powerful tool for boosting rankings and brand awareness.
Plus, repurposing long videos allows you to break up high-quality content and publish the short clips on multiple platforms like TikTok, Instagram Reels and even YouTube Shorts.
Interactive Content
In our ultra-fast-paced digital world, engaging your client base is essential. It ensures your relationship is fluid instead of static and keeps you at the front of their minds. If you want to engage, one of the best ways is to interact, and you can do this with (you guessed it) content. High-quality interactive content captivates your audience and encourages active participation in your brand. Businesses or marketers often overthink interactive content, but it can be pretty straightforward. Some top strategies include:
- Surveys or polls
- Quizzes
- Service assessments
- Infographics
- Webinars
Choose a few forms of interactive content that work for your brand and try them. Remember to promote them on social media and see how your audience engages with you.
The Human Touch
The traditional approach of maintaining a buttoned-up professional persona at all times isn’t the right way to go anymore. This doesn’t mean you should throw professionalism out the window, but customers want businesses to get real and empathise. Connecting with your audience is more important today than ever, and human-centric content is a great way to do it.
The key is relating to your client base with emotional marketing material that puts their needs first instead of focusing on the business or industry. As a rule of thumb, content should be transparent and genuine. This will lead to higher rates of customer loyalty and retention.
It also helps increase brand awareness, especially since consumers love sharing relatable content via social media. Employ a natural voice that seeks to make an emotional impact and form lasting human connections with your audience.
User-Generated Content (UGC)
The voice of satisfied customers can be a powerful tool for a brand. In recent years, businesses have started to harness this power through user-generated content, and this marketing strategy will only grow in strength.
UGC is content produced by customers who trust a business, are supporters of their products or services and feel the organisation’s values align with their own. The most common types of UGC are:
- Social content in the form of written posts, videos or images – Instagram and TikTok have been highly successful platforms over the past few years.
- Testimonials
- Customer reviews
- Community forums
- Blogs
- News Releases
- Podcasts
Implementing User-Generated Content (UGC) into your marketing strategy is a proven way to build trust.
User-generated content can also help boost brand awareness, generate leads, drive traffic to your website, and strengthen customer engagement. The best part is that the content is already out there. All you need to do is put it to use.
Start Helping Your Business Stand Out
Make this a year of evolution for your marketing initiatives. With so many tech advances and innovative approaches being born, this is your chance to experiment, learn, have fun and find out what works best for you.