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What is Local SEO: A Brief Guide

Posted 25th March 2019.

Each and every small business or multiple location company can grow their business and attract more customers by using local SEO strategies. This article will attempt to explain what local search optimization means and why using a local SEO company can improve your visibility online. This is just one of many ways in which you can improve your online presence, but one that holds great importance. Read on to learn more about this relatively simple technique that could actually move your business up in the ranks on search engines.

What is Local SEO?

Local SEO, also known by the term search engine optimization, is a highly effective way to market your local business to potential and returning customers in an online environment. Local SEO helps businesses to promote their products, services, and location to customers as they search for them online. This is accomplished through a variety of methods, some of which are very different than those practiced with standard SEO usage. There are different aspects of local SEO that will be explained.

Local Search

                There is a difference between a standard informational search and something known as a local search. According to Google, up to 46% of searches now have a local intent, thus for local services or businesses. Those using strong SEO from anywhere in the world can rank on a search engine. This is important for things such as articles on clearing a drain or rehanging a door, but when a person wants to hire someone to complete work or buy products locally, local SEO can help locate your business as a ‘plumber near me’ or ‘construction products for sale’.  When using terms such as ‘near me’ search engines understand that the searcher wants a business located near them or serving their area. This means these local businesses will show up in the search engine results pages.S

                Search engine results pages, also known as SERPs, are what local businesses need most if they wish to improve traffic to their websites and ultimately their business. To accomplish this, businesses should use what is known as the local or 3-pack. This is a block of three business listings that appear below a map in the results when displayed from a Google search with specific local intent. To get your business into this area, use Google My Business, which is free, and allows you to add important information and photos to truly get the business noticed.

Reasons for Local SEO

                There are three main reasons local SEO is beneficial. The first answers the question of how local consumers find your business. The goal of any local business is to attract local customers and connect when they search for specific products. Since the majority of customers use an online source, such as Google, to find local businesses, it is best to have a strong online presence. Even if this only includes photos, hours, a phone number, and available products, this will give your business a leg up on competitors.

                Next, understanding local SEO is important as the use of it ranks your site higher in searches. The more local SEO you use the higher your rankings, just make sure the information you provide is valid and makes sense. This will help you outrank your competition. Finally, SEO opportunities are mostly free at this point, but may not stay that way. It is best to take advantage of these opportunities while they are free and boost your business. They can make a huge difference to your business.