Google My Business (formerly known as Google local) was renamed on June 2014 and has since grown phenomenally to benefit small businesses. Entrepreneurs in the United States and across the world have benefitted tremendously. It is a free tool, and by listing in Google, the small business can project what makes it special and also indicate on Google maps during a search. Thus by registering with Google My Business, it is a one-stop portal for a small business to manage the online presence across the entire Google ecosystem.
It is well known that Google has a monopoly in search, and it is evidenced by the fact that over 75% of users used Google to search on desktops and laptops. With the ubiquity of mobile devices and the Android ecosystem powering the same, the share of Google in mobile search is more than 85%. Thus, it really makes sense for a small business to link up with Google and register with Google My Business.
When a business is verified with Google, it is considered reputed. Further, Google takes pain to ensure that any false local listing is immediately removed. This means that the possibility to game the system is less and that it is a genuine tool that benefits consumers. Further, businesses can also post photos, respond to comments and reviews, answer questions post messages. Further, Google My Business profile empowers small businesses as it gives them a neat platform and a commanding presence that is independent of organic SEO. Thus, a well-maintained local business listing has a strong local search potential as it is a result displayed apart from the normal SEO listing.
Nikitha is a leading web development and digital marketing firm with unmatched expertise in Search engine optimization in Chennai. With a presence since 1996, they have grown from the infancy of the Internet to its present form. They help add a business to Google and are amongst the pioneers in helping companies achieve a Google my business listing. They also offer local SEO services across geographies and have helped businesses in the United States and Australia achieve their dream organic SEO rankings.