VictoriaPlum.com have launched the industry’s first price comparison TV campaign at 7pm on Friday 25th September, announcing that independent price checkers have found that their prices are up to 40% lower than their nearest rival.
The claim is backed by independent price monitoring company Skuuudle, who have previously worked with leading UK supermarkets. The campaign will demonstrate to consumers that as an exclusively online retailer, VictoriaPlum.com are able to provide designer products at internet prices straight to customers’ homes. They deliver these savings by not investing in costly showrooms or pushy sales staff on commission, costs that competitors pass on to their customers.
Ben Padley, Chief Marketing Officer commented:
“VictoriaPlum.com are not surprised by the results of the Skuuudle analysis. Offering consumers great value is at the heart of our business. As a pure play business we simply do not have the overheads of other players in the market, so we are able to pass these savings directly onto our customers.”
VictoriaPlum.com check prices daily to ensure they offer the customer the best possible price, backed by their Lowest Price Guarantee. The details of the Skuuudle price comparison can be found on the VictoriaPlum.com website. The campaign builds on the company’s new TV creative launched earlier this year, developed by Alpha Century with media bought by the7stars.
A family business since 1999, VictoriaPlum.com has built its success on excellent quality, unbeatable prices and great service, to become the UK’s No 1 online bathroom store and one of the fastest growing online home retailers.
It has stuck to its principles of operating without expensive showrooms or salespeople, offering luxury bathrooms at internet prices and passing the savings onto the customer.
VictoriaPlum.com designs and sources all its products directly, personally ensuring they are all of the highest quality, but at the best possible price.
The brand has now transferred over 15 years of expertise and knowledge of online retailing into other areas of the home having recently launched an exciting new range of beds, mattresses and bedroom furniture.
Skuuudle are specialists in online data analysis, studying performance across millions of products, prices and ranges each week from a vast array of sectors. With solutions tailored for retail, manufacturer, distributor and research clients, their company vision remains that a Skuuudle solution should sit on the desk of every ecommerce and insight professional, providing them with up-to-date analytics that enable them to navigate efficiently within congested and price sensitive landscapes. Skuuudle also specialise in expert product matching, independent reviews, bespoke data presentation and specialised data integration.
For more information on VictoriaPlum.com and its products, visit the website at www.VictoriaPlum.com or call 0344 804 48 48.