Velocity, the boutique process automation specialist, has launched its brand new website, whose user-friendly interface optimises the user journey and welcomes business-oriented visitors to browse a growing library of business tech resources.
While previous versions of the Velocity website were technology-focused, Velocity recognised the difficulty business users were having in successfully navigating the website and finding the information they were looking for. The new homepage immediately makes the Velocity promise of Optimising Business clear, and carries the mission through every page and touchpoint.
“Business technology is a great industry to be in, but an increasingly competitive one. This means we had to dig deep and understand why we are different from our competitors, and what came through was our deep understanding of higher-level business strategy that goes beyond the tech that works behind the scenes. Although our core capabilities lie in process automation, what we always aim to achieve for our clients is true business optimisation and we do this by delivering an individual experience to each client, the outcome of which is a tailored technology solution. With that in mind, our website needed to communicate our positioning and our points of differentiation, and I believe the new version does this brilliantly,” explains Violeta Da Rold, Senior Marketing Executive at Velocity.
Along with clearer information about services, the website features a new Business Resource section which hosts a Knowledge Centre, a Business Blog and resources for SMEs. Velocity team members are also available to give instant support via the new live chat function.
To learn more about Velocity, visit www.velocity-it.com