With mobile internet usage continuing to increase exponentially, social networking platforms must ensure that they do not lose any of their user experience in their transition to mobile formats according to Reality Digital, a leading provider of social network software for brands and businesses.
The number of people using mobile devices to access the internet has grown substantially in the last few years, and now surpasses the number of those using static means of browsing. As a result, the number of people using mobile devices to conduct their social networking activity has increased in a similar way.
As such, the onus has been placed on many social networks to create versions of their network that are tailored specifically for use on mobile devices. Whilst this is clearly a way of reaching out and appealing to a wider audience, Reality Digital has indicated that such networks must ensure that the aspects of user experience that make their actual networks so unique is not lost in their transition to mobile platforms.
Robert Proctor, Head of EMEA for Reality Digital, said: It is clear that a major aspect of social media and the networking habits of individuals will lie within networks that they can access on the move via mobile means, and effectively dip in and out of as they please.
As such, the user experience of these networks needs to be as good as it would when accessed through a browser on a computer, to ensure that none of the original benefits of the network are lost, and that the potential of the network on mobile platforms is not wasted.
Reality Digital are a leading provider of web community software for brands and businesses, allowing them to make the most of the rise in popularity of social media by creating a brand focused social network for themselves.
By implementing a video social network such as Reality Digital Opus, brands can harness the power of online communities by drawing their consumer and fans into their own network and provide them with a much deeper and engaging brand experience.
For more information, please visit realitydigital.com