Unleash your inner musician and PLAY at Dundrum Town Centre – all powered by NexusEngage

Press Release : April 30, 2018
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Do you love the sound of the saxophone? Enjoy playing the air guitar? Wished you could play the keyboard like Ray Charles? Now you can at Dundrum Town Centre!

Working with leading shopping centre owners, Hammerson plc, NexusEngage are delighted to unveil an amazing “Action Music Wall” at Dundrum Town Centre, Dublin. Using the latest experiential technology, the key objective was to engage and entertain passing shoppers when visiting Ireland’s biggest shopping centre. Handily located just south of Dublin, the town centre is rich with over 165 retailers and 3400 car parking spaces for visitors.

Shoppers will be invited to play a range of musical instruments that includes a saxophone, guitar and a keyboard – there’s something for every budding musician! Designed for pure enjoyment and something to be remembered, an available outlet has been used for a brief period.

Working in partnership with the team at Hammerson, with whom NexusEngage has a long-standing relationship, and Dundrum Town Centre Management. NexusEngage has designed this technology to encourage all shoppers to take part. Suitable for everyone, you’ll soon see them playing like the legends they are and mimicking their heroes!

Dundrum Town Centre General Manager, Don Nugent, commented: “We’re delighted with the implementation of this new musical Action Wall. Appealing to all ages and genders, this digital initiative is dynamic and guarantees a new level of interest from all our visitors.

Simon Ellson, Managing Director for technology partner, NexusEngage said: “This is a great step for the team at NexusEngage; our first installation in Ireland. More importantly, this is a superb example of identifying a corporate objective that needs fulfilling and marrying with the latest in appropriate and effective technology. We’re sure this will be a tremendous success. The stage is yours; it’s time to play!


Picture Caption: The new activation located at the heart of Dundrum Town Centre. Come and play!

Note to editors: Dundrum Town Centre, Dublin is Ireland’s largest shopping centre with over 170 tenants and has over 3,400 car parking spaces.

From offices in the UK, NexusEngage turn empty retail space into an experience that enhances the customers shopping journey and drives footfall into targeted retailers in order to generate sales revenue. A technology supplier, we work with brands, retailers and commercial landlords to invigorate available space that is immersive, focused and engages consumers. From “Play2Win”, “ActionWall” and inspiring, highly distinctive “Live events” NexusEngage delivers a viable solution to every landscape and environment. For more information on the solutions delivered, please visit: http://www.nexusengage.com/our-work/

For more information, please contact:
Maximilien Veriter Head of Marketing and Innovation
0844 800 4404

Notes to editors

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