The UK Government has launched a vast cross-media “get ready for Brexit” campaign as it prepares to limit the fallout for both businesses and citizens for the UKs scheduled departure from the EU on the 31st of October without a deal.
The Cabinet Office launched its ‘Get Ready for Brexit’ initiative yesterday [Sunday, 1st September] which is scheduled to run across all major platforms including social media & tv, reinforced with a huge poster campaign.
Apparently, Government research shows that only 50% of the population think it’s likely the UK will leave the EU on 31 October, 42% of small-to-medium sized businesses are unsure of how they can get ready and just 31% of the British public have looked for information on how to prepare for Brexit.
The campaign is designed to “tackle this head on” by setting out what all business owners and members of the public and “might need to do” in the event of a “no deal brexit”
The campaigns target audience including UK citizens intending to travel to Europe and all exporters to the EU, alongside groups requiring particular information such as the equine industry and legal professions.
For businesses the key points are acquiring an Economic Operator Registration and Identification number if they export to the EU. Businesses that are VAT registered will automatically issued an EORI number, however micro businesses still need to register themselves.
Chancellor of the Duchy of Lancaster and “No Deal” head honcho Michael Gove said that “ensuring an orderly Brexit is not only a matter of national importance, but a shared responsibility in what many commentators see as quite literally passing the buck-
The campaign aims to encourage the country to come together to Get Ready for Brexit on 31 October with all media designed to point people to the GOV.UK website which now has a new checker tool so audiences can identify what they need to do to get ready for Brexit quickly.