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Treble award winner Academia Ltd announces new acquisition and rebranding of audio and video specialist

Posted 30th March 2010.

Academia Ltd, leading supplier of software, hardware and training to the education, non-profit and commercial sectors today announces the acquisition of CWPros, pro-audio and pro-video solutions. CWPro is an Apple Mac retailer and an Apple Solutions Expert in audio and video. The acquisition, which was finalised on 12 March, is a major step towards the continued growth of the Academia Group and an addition to the companys award-winning service as a reseller.

CWPros expertise and experience makes it a natural addition to Academia which is itself an Apple Solutions Expert in Education. Academia will retain the strong in-house CWPro team, the studios based in West London, and business within the company will continue as usual, under the new name, mediapros.

Mike Bacon, MD of the Academia Group comments: The key here is continuity. We were well aware of the first-class offering CWPro is capable of which is why we were keen to acquire and welcome it into the Academia Group. What was CWPro and now is mediapros will retain the same team and location, as we obviously want to duplicate the output. 95% of their offering is commercial but we see real potential to deliver these solutions to the education and non-profit sectors in which we already have a strong presence. This kind of value added acquisition fits our growth strategy and we predict a £10 million turnover over the next year as a result.

Earlier this month, Academia celebrated a hat trick at the Adobe awards, when it won Adobe Channel Partner of the Year, Adobe Education Reseller of the Year and Adobe Creative Suite Reseller of the Year. Bacon explains: These awards really show that the Group is moving in the right direction and we are naturally delighted, having previously only won the Education Reseller award back in 2008. These are exciting times for Academia and were thrilled to launch mediapros on the back of these recent successes.

James Dancer, Business Development Manager at mediapros comments: Were very excited about the new opportunities that will open up with mediapros development and expansion into the non-profit and education sectors. Were keeping the same team on board and simply delivering an identical first-class output under a different name we also expect our existing contracts in the commercial sector to benefit from the deal our current clients will get the same quality service that they are used to, with the addition of support from the established Academia brand. The website will reflect the changes over the coming days and its full steam ahead from this point onwards.

In 2008 Academia was awarded a Becta / OGC Framework Agreement to supply software to the education sector. The new acquisition reinforces Academias offering and will further benefit the schools Academia works with.

-ENDS-

For further information contact:

TopLine Communications
academia@toplinecomms.com
0207 886 0856

About Academia Ltd:
Academia focus exclusively on the academic and not for profit sectors which has enabled the company to form a strong understanding of customer requirements and expectations. As customer relationships are key to the success of Academia the company has implemented strong business processes to ensure the highest quality, service levels and product awareness.

Product specialists and technical consultants work together to implement and supply Apple based creative workflow solutions for Pro Video, Music Technology, Audio Visual equipment and Digital Signage. These solutions include Cross-Platform Integration, Server & Storage, Networking, Computer Peripherals, Desktops, Laptops PC/MAC and hands-on training. Being an Apple Solutions Expert in Education means Academia can offer expertise and support on all Apple branded Hardware and Software.