Top Gadget Gift this Christmas Set to Save Tablet Generation from a Painful Future

Press Release : September 18, 2016
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From the makers of the iCushion, one of the top 5 best-selling accessory gifts on Amazon UK for the past two years running [1], comes the revolutionary new CushPad. Designed using first-hand feedback from iCushion customers the CushPad is set to revolutionise iPad use, saving us all from a pain in the neck.

With 67% of youngsters now owning a tablet computer and 15-16 year olds spending an incredible average of 4.8 hours a day online [2] doctors continue to voice concerns about the risks of our increasingly popular floor-facing gaze.

A top gift for all iPad users, the CushPad could put an end to some of those worries. By perfectly propping up your tablet it reduces the risk of developing neck strain and what doctors are calling iPad Hand and iPad Shoulder. Just like its iCushion cousin, but specifically designed for the iPad the CushPad holds your tablet at the optimum angle whilst freeing-up your hands, making hunching, holding and looking downwards a thing of the past.

Not simply for those who may already be suffering with aches and pains, this nifty new invention should be a serious consideration for all iPad users young and old.

A study in the Journal of Ergonomics [3] just last year discovered that using a tablet device increases demand on the neck muscles by an incredible 3-5 times more due to the downward position of the tablet.

Further research conducted by Dr Kenneth Hanraj [4] found that although our heads weigh between 10lb and 12lb, as we look downwards the weight on our neck dramatically increases, and at just a 15 degree angle it’s around 27lb. At 30 degrees it increases to 40 pounds, the weight of your average 5-year-old. This additional pressure over time could cause degeneration of the neck muscles, wear and tear and potential surgery. Considering the wide use of iPads and the hours we spend looking down at screens, this could have huge implications for the tablet generation.

Director Deepak Thakrar, the man behind the CushPad invention explains ‘we are incredibly proud of the way this product is making life easier for people living with disabilities and arthritis, but technology touches all of us in our everyday lives and we want to help save future generations from neck pain and RSI. We’re simply not designed to spend hours clutching and swiping tablet computers or looking downwards for long periods of time. By changing the effect iPad use has on our bodies without altering their brilliance, we hope we can bring everyday life and technology a little closer together this Christmas.’

Using feedback from iCushion customers, the CushPad has been specially designed to help keep your iPad safe and secure with a zipable window, includes a hidden handy storage compartment and comes with two sockets for your charger and headphones.
ENDS –

For more information, images or samples please contact:
Vicki Douglas
vicki_hooper@hotmail.com

Notes to Editors:
– The CushPad is made of velvet or silk, and is available in lots of colours. Lightweight and easy to transport it’s Compatible with the iPad 2,3 and 4 and priced around £30
– The iCushion is compatible with the iPad, Samsung Galaxy Tab, Google Nexus and most other tablet devices and is priced around £25
– Both products are available to purchase at MobileToyz.co.uk and have been developed by MangoTree Ventures Ltd.
– MangoTree specialise in products which bring life and technology closer together
– [1] Amazon ‘Best seller in Tablet Stands 2014 and 2015’
– [2] Online survey of more than 2,000 children conducted by Research agency Childwise, January 2016
– [3] Anita N. Vasavada, Derek D. Nevins, Steven M. Monda, Ellis Hughes, David C. Lin. Gravitational demand on the neck musculature during tablet computer use. Ergonomics, 2015; 1 DOI: 10.1080/00140139.2015.1005166
– [4] Hansard, K () “Assessment of Stresses in the Cervical Spine Caused by Posture and Position of the Head,” Neuro and Spine Surgery, Surgival Technology International XXV

Notes to editors

For more information please contact:
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