UK police have tracked over 100 sites that have been pushing and selling imitation tickets for the World Cup. Although these sites have been stripped and taken down straight away there are still many out there and increased activity will be prominent nearer to the date.
During the Olympic Games there were over £100 million worth of fraudulent tickets sold to unsuspecting consumers. Not only is it disappointing to discover your tickets are fake it also means that buying a ticket can be more costly that you originally predicted. A wise move is to research the website you are buying from before parting with your cash. Do they look the genuine article?
What to look out for when purchasing World Cup tickets online…The name on the actual ticket has to match that of the holder. In most cases you will have to provide official documentation to prove who you are. When purchasing from an unfamiliar site, check the terms and conditions and email admin with any specific queries. If you get a reply then this may reassure you that the website is trustworthy.
When buying from eBay or any other online auction be vigilant and check the sellers feedback and history of comments. You can always contact the seller directly and obtain quick simple answers to your questions. Add a little pressure to the seller to ensure the tickets are genuine.A hologram should be present on your ticket to prove authentication.
When holding the ticket up to the light you should be able to see a micro chip shadow.With most fake tickets you can usually tell by simply feeling the quality of the paper that they have been printed on. This is the most obvious sign that it has been copied. Many touts state that they can guarantee genuine tickets to draw in potential customers. However this is nothing more than a marketing technique and should be researched. Unfortunately there is no way of stopping the deluge of bogus sellers in an online world. Also be weary of copied merchandise as clothing and fashion items are most popular within the counterfeit world.
Price Minister, a major e-tailer, specialising in the sale of books and electronics, recently published its second European report on the fight against online counterfeiting. Their findings show that in 2009 2661 accounts were blocked due to the attempted sale of counterfeit items. This is an increase of 1% compared to 2008. The number of
people selling counterfeit goods is stable and has not decreased. The cases of attempted sale of counterfeit items concern 242 brands in 2009 compared to 240 in 2008. Price Minster has over 9 million users and feels very strongly about the act of counterfeiting and is continuously developing tools to prevent it. There should be more policing of the Internet to ensure other online retailers follow this example, to stop the trafficking of fake goods on the Internet.Pierre Kosciusko-Morizet, PriceMinister Groups CEO states;
To face this evolving and increasingly dangerous phenomenon it is essential that all internet stakeholders form a plan of action at a European level in order to take measures designed to cut off counterfeiting at its source. Consumer Safety and the longevity of our sector are at risk. This is why PriceMinister is proud to have blocked 99% of the attempts to sell counterfeit items and refunds our users who are victims of this illegal industry.
We can see from these findings that it is critically important to do thorough checks when buying tickets to make sure they are real otherwise you could be watching the game at home.