Maxim Behar`s newest book The Global PR Revolution was ranked No. 4 by the largest international independent judge – BookAuthority among the PR books in 2020 globally. You can see the full list here: https://bookauthority.org/books/new-pr-books
The book gathers the opinions of 100 of the world’s top public relations experts from 65 countries and 6 continents. Maxim is a former ICCO President and globally renown PR expert, presenter and TEDx speaker.
In the book, Maxim examines the innovative techniques in the public relations business, focusing on the impact of the Social media, fake news and the importance of the transparency. He also makes predictions about the future of this intuitive, ever-changing industry.
Only a few months after being published, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR is already among top 5 books on PR in the world according to the prestigious site which identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment – BookAuthority. Moreover, shortly after the publication, the book finds a place in another prestigious ranking – new books bestsellers on Amazon.com.
Francis Ingham, PRCA Director General and ICCO Chief Executive describes the book and the author saying: „Maxim Behar is one of the most esteemed and famous PR experts of the modern era, and this book is bound to become an indispensable classic for anyone working in or engaging with the PR industry. PR has never been more powerful, but that power needs to be tempered by a constant emphasis on ethical professionalism, and by an awareness of our impact on others. The Global PR Revolution is an unparalleled tour d’horizon of PR today and in the years to come.“
Skillfully combining theory with interesting stories from practice, Maxim Behar gives a clear idea of the changes that are taking place in the PR business and how to deal with them. In 312 pages readers can find interesting information, statistics and the opinions of global top PR experts all over the world. If this sounds interesting you can see the different sources where to buy the book and all news about it at www.globalprbook.com
About the Author
Maxim Behar is a globally renowned public relations expert, entrepreneur, writer, and Harvard Kennedy School graduate. He is the founder and CEO of M3 Communications Group, Inc. He is the past president of the International Communications Consultancy Organization (ICCO) and is currently a member of the executive committee. He has been awarded many titles, among them Global Chairman of the Year by the International Business Stevie Awards and Communicator of the Decade by the Association of Business Communicators of India. He is also inducted into the Global PR Hall of Fame in London. Bulgarian born and grown, he considers himself a global citizen.