The General® deploys eGain to improve digital experiences for customers

Press Release : August 27, 2018
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eGain (NASDAQ: EGAN), the leading provider of cloud-based customer engagement solutions today announced that The General® has deployed eGain Solve™ suite for digital customer engagement.

The General® sells auto insurance nationwide, specializing in serving customers who may have difficulty obtaining insurance from other insurers at a reasonable rate.

The use of digital channels will continue to increase among consumers with Gartner predicting that phone-based communication will drop from 41% of customer service interactions in 2017 to just 12% in 2022. During the same period, customer self-service will increase from 48% to 64% of such interactions, per Gartner. Clearly, digital containment is a win-win, cost-effective for the business, and convenient for customers.

The General uses eGain for customer self-service on its website. Its customer service representatives also use the solution for online chat interactions with customers. The company will soon roll out eGain’s cobrowse technology to enable customer service reps help customers navigate its website and fill out online forms.

“Digital transformation has been under way in the insurance industry for some time,” said Ashu Roy, eGain CEO. “We are proud to help The General not only deliver but also differentiate with digital experiences for both customers and agents.”

More Information

eGain Solve™ Suite:
eGain Advisor™ Desktop:
eGain SuperChat™:
eGain Cobrowse™:
eGain KnowledgeAgent™:
eGain SelfService™:


Based in Nashville, Tennessee, The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Mutual Insurance Company. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance since 1963. Based in Nashville, Tenn., The General® serves customers with various needs, specializing in those who may have difficulty obtaining insurance from other insurers at a reasonable rate. The General®, part of the American Family Insurance group of companies, is active in 47 states.

The General® primarily sells its products online and through call centers, independent agents, partners and American Family Insurance agents. In recent years, The General® has also developed a broader advertising approach through professional sports sponsorships and philanthropic partnerships. Visit or follow The General on Twitter and Facebook.

About eGain

eGain customer engagement solutions power digital transformation for leading brands. Our top-rated cloud applications for social, mobile, web, and contact centers help clients deliver connected customer journeys in an omnichannel world. To find out more about eGain, visit

eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.

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eGain media contact
Cynthia Tu
Phone: 408 636 4505

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