The First Ever Fully Ecommerce Sale of Branded Promotional Products in the UK
Winchester and District Canoeing Club purchased mugs branded with their new logo without having to consultant a designer or wait for quotes to be returned. This marks the beginning of an era for the promotional product industry, ecommerce retail sector and importantly consumer confidence in purchasing volume online.
In February 2010 there where over 27,000 searches on Google for Promotional Products in a market valued of over £730m a year.* The industry is hugely competitive and is littered with over complicated websites offering thousands of product lines. What happened on www.printedpromotionalmugs.co.uk was unique because for the first time ever in the UK a buyer has chosen a product, colour preferences, uploaded artwork and completed a financial transaction online in one process.
Built by Designer Websites Ltd and marketed by Liberty Marketing this is one of a number of affiliate sites for Sunbase Promotions Consultancy. Gareth Morgan, MD of Liberty, a search engine marketing specialist, said Across the internet there are so many options for customers to buy promotional products and it can be confusing. With this bespoke system the process has been made much simpler for people looking for promo products. Sunbase has been exposed to new markets and increased their share of the market within this highly competitive industry.
Why this is so significant is the fact that this shows how customers are used to the process of buying online. However this industry in particular is very traditional in consultants and sales teams providing written quotes and controlling the process. Now the consumer has the control and trust in the system. Andy Prout made the transaction for the canoe club, said I shop a lot online and some sites you instantly feel comfortable with using. I had complete trust in the service
John Wray of Sunbase said The first sale is a landmark event which shows consumer
confidence in purchasing online, and unless there are specific issues with artwork it shortens the purchasing process for the customer. Also its an opportunity for businesses that currently dont offer wide product range to sell more products risk fee by just purchasing our system and not the stock.
Ecommerce is not new to this industry or retail; however, this land mark shows that the correct use of this digital software means that promotional companies could reduce the time spent chasing artwork, payments and most importantly improves the customers experience.
*Data supplied by BPMA (The British Promotional Merchandise Association)
For more information about this story and high res images to accompany please contact Vicky Semple. PR Manager 07921386813 firstname.lastname@example.org
Notes to editor:
Sunbase are one of the leading promotional product consultancies in the UK. Sunbase Promotional Consultancy is a member of industry organisations such as PPAI (Promotional Products Association International) and ASI.
The Affiliate scheme allows other companies connected with the industry or not to purchase a website receive sales commission but never have to speak or engage with a customer. That is still handled by Sunbase.
The websites were designed and built by Designer Websites, a South Wales based website development company. The product is bespoke for Sunbase, each affiliate site can be branded by the buyer, but the template is the same for each affiliate client.
Liberty Marketing, are online marketing specialists based in South Wales. They specialise in SEO, paid online advertising and social media. Each affiliate site is sold with Libertys consultancy as part of the package. They research keywords and write SEO copy for each site to start the traffic generation.