The Bookbridge Company, a major player in the foreign literature market, embarked on partnership with Aggregion Ltd. (UK). The agreement signed by the partners spells out the terms and conditions for the distribution of electronic versions of books by major foreign publishers.
Aggregion will provide the Russian company a unique platform designed to control the distribution of licenses for electronic versions of books and monitor them. The company has developed its own universal player to read the books. Cooperation with the new partner will allow Bookbridge access to licensed versions of educational literature from a number of leading publishers, such as Hueber, Pearson, Cambridge and many others.
Companies have already begun active cooperation. In particular, Bookbridge has integrated its online shop with the Aggregion platform. The latter automatically transmits data about sales items, their prices, descriptions, and cover images to the online store, and is responsible for providing users who purchased the books prompt access to them. The operational arrangement of the online shop are extremely simple. A user pays for a book with e-money, and payment details are received at Aggregion together with the buyer’s identity data. The program processes the information received and provides access to the purchased book. In order to read it, the buyer only has to download the universal player, which is available for Android, iOS, and Windows, run the program and enter his login and password in a special window.
Bookbridge CEO Alexei Sukhov commented on this news: “We are pleased to present such a progressive and modern solution to our readers, including teachers, students, and simply aficionados of fine literature. Our marketers forecast sustained high demand for electronic books, which would allow forgoing the purchase of traditional paper books. Customers will be able to access the purchased books at any time using a smartphone or tablet, allowing better planning of their study time.”