SWC Partnership, the strategically focused full service advertising agency has been appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.
Mountain Warehouse, which has 242 stores in the UK & overseas has thrived while rivals have come under pressure in the retail scene.
SWC Partnership was appointed because of their clear understanding of the retail market, the Mountain Warehouse business and their strategic insights into the brand.
The media planning and buying will be handled by SWC Partnership’s media partner, AMS Group – a capable and experienced media planning and buying agency.
Simon Cristal, one of the Co-Founders of SWC Partnership, commented “The Mountain Warehouse appointment is a genuine endorsement of the services we provide our clients, whether it’s brand strategy or inspirational creative solutions that motivate consumers.”
The commercial goes on air beginning of October on Sky Adsmart.
Brand Planner: Sibel Akel
Creative Director: John Cristal
Simon Cristal & Patrick Hall
Producer: Steph Davis (Space City Productions)
SWC Partnership, 36 Mount Pleasant Road, Tunbridge Wells, Kent, TN1 1RB