Stylish London boutique CoChineChine grows business with Eurostop retail solution
4 March 2010
Stylish London boutique CoChineChine grows business with
Eurostop retail solution
Independent designer fashion store increases sales and improves customer service with retail system investment.
Eurostop, a leading supplier of retail management systems, has been selected by independent boutique CoChineChine, in Hampstead, London. The boutiques stylish, quirky interior offers a different experience to the high street, stocking handpicked designer clothing ranges, as well as limited edition soft leather handbags, belts and accessories. Since implementing Eurostops retail solution, e-rmis and e-pos at till point in store, the boutique claims more efficient stock management and increased sales through better merchandising.
CoChineChine selected Eurostops solution for its proven credentials from existing retail customers, having extensively researched different retail solutions on the market. The store is using e-rmis and e-pos, to manage and track its wide range of stock items. Since opening, the store has built up an established regular clientele and will be using the Eurostop customer loyalty feature to keep customers updated of promotions and new ranges.
Mel Chan, Director and Owner of CoChineChine commented, We did a lot of research before we found the right solution Eurostops system was exactly what we were looking for. It is easy to use, but has all the features that we need to support the business. We have much better visibility and control of our stock, which has helped with our buying.
We can now see which lines are selling and are more popular, tailor our merchandising and keep our customers interested and coming back regularly to view new lines. It has also helped with our planning and budgeting as we look forward. We have plans to expand the business and wish to enable our customers to buy over the internet. The online store will be fully integrated with the Eurostop system.
Phillip Moylan, Sales and Marketing Manager at Eurostop said; Independent retailers often have a flair for instinctively knowing what their customers like and what will sell. CoChineChine has already established a reputation amongst its clients for providing something a little different and has successfully built up its business. Eurostops retail solution is easy to use, yet provides all of the features that will enable the business to grow to the next stage streamlining stock management to increase sales and improve customer service – and it will support the stores growth plans with an e commerce site.
NOTES TO EDITORS
Located in Hampstead, London, CoChineChine is a unique independent boutique that offers something a little different. Its stylish interior offers a different experience to the high street, stocking handpicked designer ranges. It is the exclusive stockist of a new range from Repetto CoChineChine, the ballet pump redesigned by jewellers Scott Wilson, Florian Ladstatter and Ligia Dias.
The store also stocks Xpats limited edition handbags, produced in New York City, as well as Jackrabbits ethical range of belts and bags, handcrafted by artisans.
For more information, please visit: wwwcochinechine.com
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostops flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e commerce solutions for Independent retailers that can be purchased outright, or as a hosted and fully integrated service.
e-data: The collection of tenants data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores and staff performances and productivity.
e-pos manager: Integrating Eurostops solutions with other management and business systems, and all major ERP systems.
All Eurostops solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.
High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.
For more information visit: www.eurostop.co.uk or contact:
Phillip Moylan Eurostop Limited
Tel: 020 8991 2700
PR Artistry Limited
Tel: 01491 639500