On 17 April 2020, the competition for the European Cultural Brand Award will start in eight categories and calls for applications by 31 August 2020. The competition for innovative cultural management, trend-setting cultural marketing and sustainable cultural promotion, which was launched in 2006, is now considered Europe’s most advanced cultural award and honors forward-looking cultural projects in a total of eight competition categories. In the anniversary year, the organizers of the award, led by the cultural manager Hans-Conrad Walter, want to motivate cultural providers and cultural sponsors to make a sustainable new start after the crisis. For the first time, the 40-strong jury of experts from business, culture and the media, under the newly elected jury president Dr. Hagen W. Lippe-Weißenfeld, will also award the “European Prize for Sustainability in the Cultural Market”, which honors innovative projects, forward-looking ideas and climate-friendly concepts in the European cultural market. www.kulturmarken.de
Since its inception, the independent competition has evolved each year, adding new categories and modifying existing ones to stimulate the cultural market, highlighting the enormous cultural potential and rewarding creativity as well as dynamic cultural projects and exceptional personalities. Innovative cultural management in each of the eight categories is the basis for the top-class awards. Cultural policy stance, innovative programming, identity-based brand development, aesthetic and efficient brand management are also important elements of the jury’s assessment. In addition, trends in cultural tourism, urban culture, cultural education and cooperation with commercial enterprises are also honored. The European Cultural Brand Award is thus aimed at cultural providers, companies promoting culture, foundations, municipalities, tourism regions and the media.
During the “Night of Cultural Brands” on November 26, 2020, in front of 750 invited guests from politics, business, culture and media in the Nikolaisaal concert hall in Potsdam, the prize winners will be honored with the prize sculpture Aurica, which symbolizes the attractiveness and diversity of the European cultural market. The most important figure within the European Cultural Brand Award is the AURICA, which is awarded annually in all categories as a prize sculpture. The icon of the European cultural market is a 23 centimeter high statue made in bronze casting. Its name is also European – AURICA, a Romanian maiden name meaning the golden one, carries everything that is so desirable: aura, aurum and eureka. The sculpture stands for the excellence, attractiveness and diversity of the European cultural market and symbolizes the valuable mediation work of European cultural providers and the passionate commitment of European cultural promoters.
Information on the call for proposals, deadlines and competition categories can be found at https://kulturmarken.de/veranstaltungen/kulturmarken-award.
Applications can be submitted in these eight competition categories this year:
The European Cultural Brand Award is sponsored by the State of Brandenburg, the state capital Potsdam and the premium partners RSM, Mihai, Arnold Group, ARTE Magazin and Deutsche Welle TV, as well as more than 35 other media and event partners.